Experience using data and metrics to drive improvements - experience with excel or tableau (data manipulation, macros, charts and pivot tables) - experience managing or working within cross-functional marketing and creative teams - bachelors degree - 5+ years of program or project management experience - 5+ year of managing stakeholders in cross-functional project experience - speak, write and read fluently in english
- develop and drive the end-to-end marketing strategy to attract and engage latam sellers.
- drive domestic sellers penetration.
- plan and execute marketing campaigns to build awareness and excitement in latam to increase seller recruitment in direct and indirect channels.
- identify target customers (domestic sellers and external audiences).
- lead amazon global selling brand building strategies across all channels to ensure delivering a clear value proposition to key segments (communications, key messages, assets and content).
- work with public relations and external stakeholders to raise program awareness.
- manage a yearly budget to achieve quality leads and registrations.
- own monthly business reviews.
- build reporting and tracking mechanisms to optimize campaigns and results.
- explore and implement ai tools and other processes to streamline internal marketing efforts and improve operational efficiency.
- proactively identify new marketing levers to test and increase conversion rates ( traffic to registration, leads to opportunities, leads to registrations, registrations to ready to launch).
- build strategic partnerships and manage multiple internal and external stakeholders (commercial, program management, legal, pr, pp, agencies, other marketing teams, etc.). About the team at amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our leadership principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.
- experience in digital marketing and content production timelines and process