Company description
continental desarrolla tecnologías y servicios vanguardistas para la movilidad sostenible e interconectada de personas y bienes.
fundada en *, la empresa de tecnología ofrece soluciones seguras, eficientes, inteligentes y asequibles para vehículos, máquinas, tráfico y transporte.
en *, continental generó ventas por * millones de euros y actualmente emplea a unas * personas en 57 países y mercados.
con su cartera de productos de primera calidad en el segmento de llantas para automóviles, camiones, buses, vehículos de dos ruedas y especiales, el sector del grupo llantas es sinónimo de soluciones innovadoras en el ámbito de la tecnología de las llantas.
la cartera se completa con productos y servicios inteligentes relacionados con las llantas y la promoción de la sostenibilidad.
para los concesionarios especializados y la administración de flotas, el grupo llantas ofrece sistemas digitales de monitoreo y gestión de llantas, además de otros servicios, con el objetivo de mantener las flotas en movimiento y mejorar su eficiencia.
con sus llantas, continental contribuye significativamente a una movilidad segura, eficiente y respetuosa con el medioambiente.
job description
brand & communications team lead
we are seeking a brand & communications team lead to establish and maintain comprehensive brand strategy and equity across all execution channels and media.
this role is critical to driving brand awareness and conversion through strategic deployment of integrated communication initiatives.
primary responsibilities
strategic brand & marketing leadership
develop and execute integrated marketing and communication strategy across all divisions (plt, tt, cst, and 2w brands: continental, general tire, and euzkadi)
establish brand briefs, market situational analysis, and buyer personas to inform all communication initiatives
define core messaging and target audience alignment with commercial strategy and purchase funnel objectives
present and secure approval of comprehensive marketing plans from senior management, commercial teams, and external agencies
campaign management & execution
direct campaign strategy, execution, and performance monitoring across creative, pr, and digital channels with designated agencies
oversee 360-degree product launch communications strategies, encompassing b2b, b2c, and media engagement through agency partnerships
develop and coordinate national media plans with clearly defined objectives, strategic approaches, and media mix optimization
ensure campaign mechanics, participating distributor information, and supporting materials are properly communicated across website, contishop, and internal platforms
communications development & production
create and approve all communication materials supporting product sales across b2b and b2c channels
manage production of video, audio, and product content through qualified supplier partnerships
develop channel-specific presentation and communication documents for sales teams
oversee website content management, translation, seo/sem strategy, and new website project implementation
digital & social media strategy
develop and lead implementation of comprehensive brand strategy across digital and social media platforms
create content marketing strategies designed to enhance customer engagement and build brand awareness
provide digital training and support to b2b initiatives, including tailored strategies for key accounts
manage digital and social media support across the americas region, including performance reporting and trend analysis
budget & performance management
administer communication budgets across all divisions (plt, tt, cst, and 2w) with monthly tracking and accountability
define and monitor key performance indicators for all media plans and digital initiatives
conduct post-buy analysis and reporting with comprehensive kpi management and dashboard oversight
manage agency administration, kpi tracking, and performance evaluation
trade marketing & sponsorship
supervise and coordinate all trade marketing activities to support overall marketing strategy implementation
manage sponsorship planning, documentation, sell-in/sell-out coordination, and event evaluation
develop and implement comprehensive pr strategy
plan, coordinate, and evaluate annual marketing events with established kpi tracking
commercial & customer programs
evaluate national sell-out campaigns across all channels
define, implement, and review marketing programs including conticlub and contisafe with performance monitoring
negotiate with sales teams regarding merchandising, product identification, and promotional initiatives
manage customer service decisions for conticlub individual cases and provide responsive support
compliance & internal communications
ensure all marketing activities meet established compliance and control requirements
develop internal communications strategy and creative materials in collaboration with agency support
coordinate media interviews and provide accompanying support
deliver briefings and communications to office staff and employees
qualifications
required qualifications
bachelor's degree in marketing, communications or related.
minimum 5 years of professional experience in marketing campaigns, brand strategy and positioning, and budget management.
available to travel to cdmx.
demonstrated expertise in analytical and problem-solving methodologies, market analysis, and competitive forecasting.
proficiency in customer journey design and customer-centric marketing approaches.
advanced english language proficiency, both written and verbal.
proven experience in direct team leadership and project management oversight.
core competencies & professional attributes
strategic quality leadership with demonstrated ability to drive measurable results
capacity to establish ownership and accountability across cross-functional teams
expertise in building and sustaining professional networks and strategic partnerships
exceptional communication skills with the ability to influence senior management and external stakeholders
capability to develop and cultivate high-performing teams in complex, matrix organizational environments.
additional information
continental is committed to building an inclusive and discrimination-free ecosystem in mexico, rooted in our corporate philosophy and culture.
therefore, it is totally forbidden to request a pregnancy or hiv test as part of our selection processes.
ready to drive with continental?
take the first step and fill in the online application.
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