As the content lead, you will oversee both client content and internal marketing materials. You will play a pivotal role in shaping content that resonates with target audiences, drives engagement and supports business growth.
*key responsibilities*
*1. Content creation & copywriting*
- support clients in their copywriting/editing needs across similar content and production.
- collaborate with product marketing, design, and demand generation teams to deliver impactful content that aligns with broader marketing strategies.
- maintain a consistent brand voice and tone across all content, ensuring alignment with the company’s positioning and values.
*2. Content marketing strategy*
- develop and execute data-informed content marketing strategies to engage target audiences and support lead generation and sales enablement initiatives.
- conduct audience research and develop content that addresses pain points, interests, and decision-making processes of key personas.
- build and manage content calendars that align with marketing campaigns and business priorities.
*3. Digital marketing development & management*
- maintain a regular flow of social media assets for the designerds social media channels, blog and website.
*4. Thought leadership & brand elevation*
- stay informed of industry trends, competitor strategies, and emerging content marketing practices to keep the company’s approach fresh and innovative.
*5. Content leadership & management*
- ensure all team-produced content meets quality standards, aligns with brand voice, and supports business goals.
- manage workload distribution and establish streamlined workflows to ensure deadlines are consistently met.
- oversee junior copywriters, providing mentorship, constructive feedback and professional development opportunities.
- work with internal design teams in developing and reviewing relevant content for the brand and our clients.
*qualifications*
- 5-10 years of content-focused roles in both agency and in-house environments, with a proven track record of success in b2b tech, fintech, saas, or related industries.
- experience managing and mentoring copywriters or content teams, with strong interpersonal and leadership skills.
- work developing engaging content across a number of platforms, formats and voices. A swiss army knife of the written word.
*skills*
- fluent in english
- exceptional copywriting and editing skills, with a portfolio showcasing a range of b2b- & b2c-focused content.
- proficiency in developing and executing content marketing strategies that drive business outcomes.
- familiarity with content management systems (cms), project management platforms (e.g., monday, workfront), and tools to measure content performance.
- outstanding communication, organization and project management abilities. Proven capacity to manage multiple projects while maintaining attention to detail and deadlines.
- ability to collaborate with cross-functional teams.
- strategic thinking to develop compelling content.
*other qualifications*
- experience managing global content initiatives and tailoring messaging for diverse audiences.
- familiarity with ux writing or product-focused content creation.
- certifications in content marketing, copywriting, or related disciplines.
*why work with us?*
- shape the voice of a brand in fast-evolving industries like fintech, saas, and b2b tech.
- be part of a company that values creativity, innovation, and the power of great storytelling.
- work with some of the top brands on the market in developing their own voice and materials.
- lead and mentor junior writers in a collaborative environment.
*location*: 100% remote
*compensation*: competitive salary and benefits package
*daily duties*:
- support client ongoing content creation needs
- develop ongoing content calendar for designerds channels
- create and monitor content for social media profiles (stories + posts)
- plan and schedule posts in advance to automate on all social media profiles
- be open to learn and execute other marketing channels to bring value to our team
- support the senior management team with materials and content reviews
- being able to assist our design team in developing ads is a plus
- designerds is an equal opportunity employer. All applicants will be considered without attention to ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status._
pay: $45,000.00 - $55,000.00 per month
work location: remote
expected start date: 12/01/2025