Reporting to achilles’ head of marketing - southern europe & latam, and working closely with the regional director, latam, this role is focused on developing and executing multi-channel account-based marketing campaigns to grow our latam customer base and expand our footprint on existing accounts.this role is responsible for marketing for the latam region with particular emphasis on mexico.this role is an advocate and champion for raising the bar and implementing best in class account-based marketing (abm) techniques and tools to constantly drive improvement. Working closely with sales teams, this role identifies target accounts and creates highly focused marketing campaigns to build awareness, create demand, and support the generation of new revenue streams.this role is the main marketing point of contact for the latam region. It works closely with global marketing and other regional marketing managers as well as the regional director and their team.marketing plans will cover a comprehensive range of channels and media to attract, retain and engage with customers throughout their lifecycle. From lead generation to retention activities, marketing activities will engage with our key external stakeholders and drive business value.this role is based in mexico. We offer a flexible mix of office and home working. A minimum of 2 days a week will be required in the office.responsibilities
strategy: creating and executing impactful multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most important industry sectors, prospects and existing customers to help achieve sales revenue goals across the region.
Gtm: researching specific industry sectors, organisations and personas to produce the most effective messages, channels content and materials by sector and country including customised collateral to support the sales team across the entire sales cycle.
Events: planning and executing events under the achilles live brand and managing achilles attendance at relevant third-party events as required (round tables, conferences, breakfast meetings, webinars) to achieve marketing goals.
Content marketing – working with the wider achilles team of esg and carbon experts to develop impactful content that drives market engagement and our seo performance.
Web: maintaining an impactful regional web presence that leverages centrally produced content, aligns to regional regulatory developments and trends, and leverages business activities including relevant product launches, business wins and other initiatives.
Sales enablement: developing strong relationships with new sales, account teams and customers. Acting as the link between the sales team and marketing, ensuring external materials meet brand requirements and messaging is consistent.
Roi: reviewing and adjusting plans and activities to achieve maximum impact and measure and report on the impact of marketing campaigns to support overall account and business goals.
Project and budget management: working to agreed timescales and within agreed budget limits and maintaining budgetary control across all latam marketing activity.qualifications
marketing or business-related degree or professional marketing qualification
excellent working knowledge of microsoft suite
excellent copywriting skills
excellent analytical and critical-thinking skills
creative thinking
strong communication and interpersonal skills
ability to manage multiple marketing projects simultaneously
excellent understanding of the sales cycle
adobe creative suite knowledge preferred
knowledge of hubspot preferredexperience
5+ years of marketing experience
proven track record of building successful abm campaigns preferred
experience of working closely with international colleagues and sales teams
proven track record of working closely with sales teams to achieve business targets
experience of event planning – round tables, conferences, steering and focus groups
experience in collaboration/working with external agencies and partnerslanguage skills
spanish and englishcompetencies
creativity
uses initiative to resolve recurring problems in own role or team
tries out new ways of working
allocates time to identifying and resolving the root causes of problems
drive & motivation
gains personal satisfaction from performing their role to the best of their ability
generates new ideas which contribute to improving performance in own area or department
addresses multiple demands without losing focus or energy
projects a positive, credible self-image; has an enthusiastic, energetic and positive approach to work
encourages others during challenging times with their positive, can-do attitude
talks about their role and personal contribution in positive terms
interested in supporting global sustainability and the achievement of the un sustainable development goals
decision making
takes decisions that are clearly within their scope of authority
checks that decisions made are consistent with organisational values, policies and guidelines
ensures that decisions are taken in a timely manner so as not to delay other activities
seeks the support of relevant others when decisions are outside own area of expertise or responsibility
supporting colleagues
treats others with respect, fairness and consistency
uses their skills and knowledge to make things easier for others
thinks about the impact of their own work and performance on others in the teamabout achilles
achilles provides supply chain due diligence to enable organisations to improve performance, enhance compliance and meet sustainability goals.
For more than 30 years, achilles has protected organisations’ business interests and reputations by providing unrivalled levels of supply chain transparency, carbon reduction, and management.
Achilles specialises in supporting customers that require truly robust environmental, social and governance reporting to fully comply with esg regulation, meet investor requirements and achieve their own ambitious sustainability goals. We work with market-leading financial, industrial, commercial and governmental organisations requiring the serious, detailed analysis and expert insight necessary to deliver exceptional reporting confidence. Operating from 17 locations worldwide, achilles is at the forefront of the battle against climate change, a champion for social justice and human rights, and an expert in health, safety, and risk management