Senior ML Engineer, Ad Performance
Join Launch Potato as a Senior Machine Learning Engineer focused on advertising performance.
About Launch Potato
Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. The company is a data‑driven technology firm that connects consumers with leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning 15+ countries, we foster a high‑performance culture driven by speed, ownership, and measurable impact.
Why Join Us
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team. We turn audience attention into action through data, machine learning, and relentless optimization.
Role Summary
In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization. You will build the ML software and infrastructure that drives ad performance and user engagement at scale.
Must Have
- 5+ years of software development and ML engineering, including 3+ years focused on advertising systems
- Proven experience optimizing ad performance using both mature models and emerging ML technologies
- Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV
- Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch)
- Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP)
- Strong analytical problem‑solving skills with a proven track record of delivering measurable results
- Excellent communication, teamwork, and project management skills
Outcomes
- Develop and scale advertising algorithms that optimize engagement and revenue simultaneously
- Apply cutting‑edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance
- Build scalable infrastructure to support real‑time ad decisioning across millions of requests per day
- Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs
- Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery
- Collaborate with integral teams across product, data, and engineering to launch high‑impact ad features
- Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage
Competencies
- Impact‑Oriented: Align ML systems to business outcomes and measure what matters
- Technical Builder: Write clean, production‑ready code and architect scalable systems
- Collaborative: Work seamlessly with global teams and communicate complex ideas clearly
- Resilient & Determined: Don’t shy from challenges and drive projects through to impact
- Curious Innovator: Keep pace with ML/AI trends and creatively apply them to advertising
- Analytical Problem‑Solver: Break down complex systems and find data‑driven solutions
Equal Employment Opportunity
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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