.job descriptionwe are looking for an experienced paid media specialist to lead and grow our paid media business unit.
this role is ideal for someone who has deep expertise in google ads, meta ads, and performance marketing, with a strong analytical mindset and leadership capabilities.as paid media specialist, you will be responsible for strategizing, executing, and optimizing high-performance digital advertising campaigns, ensuring maximum return on investment.
you will also explore new growth opportunities, drive innovation in paid media strategies, and interact directly with clients to present campaign performance and strategic optimizations.key responsibilitiesdevelop and execute high-impact paid media strategies across google ads, meta ads, and other digital advertising platformsoptimize campaigns for performance and profitability, ensuring the highest roas and efficiencyhold regular client meetings to present campaign progress, optimizations, and key strategic recommendationsmanage and allocate media budgets effectively, ensuring cost-efficiency while meeting business objectivesmonitor, analyze, and report on campaign performance, providing data-driven insights and strategic recommendationsplan, execute, and optimize lead generation, traffic, and awareness campaigns, ensuring that each campaign aligns with the target audience and business goalsgenerate advanced reports and dashboards, incorporating strong data visualizations, key performance metrics, and trends analysis to support decision-makinglead, mentor, and scale the paid media team, fostering a high-performance culturecollaborate with other departments (content creation and client services) to align marketing effortsstay ahead of industry trends, platform updates, and emerging digital marketing opportunitiesexplore programmatic and omnichannel advertising solutions to expand the agency's digital media capabilitiesrequirementsrequired skills and experienceactive certifications in google ads and meta ads (mandatory):google ads search certificationgoogle ads display certificationmeta certified media buying professionalmeta certified media planning professionalgoogle analytics 4 certification5+ years of experience exclusively in paid media and performance marketing.proven expertise in google ads (search, display, youtube, performance max) and meta business manager.strong experience in lead generation, traffic, and awareness campaigns, with a track record of driving results at scale.expertise in conversion rate optimization (cro), audience segmentation, and advanced remarketing strategies.proficiency in google analytics, google tag manager, and looker studio (google data studio).experience with automation, bidding strategies, and a/b testing to optimize campaign performance.strong skills in data visualization and reporting, using platforms like looker studio (google data studio), power bi, or tableau.ability to manage and analyze large-scale advertising budgets