Overview
directive consulting is the performance marketing agency for saas and tech companies. We use customer generation (a marketing methodology developed by us) which focuses on sqls and customers instead of traditional metrics like mqls. We offer paid media, seo/content, cro, and video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their sql targets, every time.
the paid strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders on executing paid media deliverables. In this role, you will gain experience creating high-performing paid strategies for enterprise saas businesses.
responsibilities
* oversee and lead a collection of paid media accounts
* serve as direct support to client contacts
* weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
* drive referrals via client relationships and professional network
* build strategies for clients each quarter
* create, maintain, and optimize budgets for paid media campaigns across multiple channels
* understand client positioning and unique value propositions
* confirm lead routing is accurate within a crm
* understand the value of programmatic campaigns
* be responsible for personal productivity and utilization
* work with associate director to ensure internal and client goals are achieved
* execute and optimize ppc advertising campaigns across google ads, facebook ads, and linkedin ads, focusing on keyword research, ad copywriting, and audience targeting to maximize roi
what you offer
* 3+ years experience working at a performance/digital marketing agency
* experience with b2b saas/tech clients in an agency setting
* deep expertise across paid search and paid social advertising (google ads, facebook ads, linkedin ads, and others)
* proficiency with advertising platforms and tools (google ads, facebook business manager, linkedin campaign manager)
* strong understanding of ppc principles, including keyword research, ad copywriting, bid management, and campaign optimization
* ability to analyze campaign performance data using tools like google analytics/ga4, excel, or other analytics platforms
* ability to drive results and measure via oct
* proven success with mid-market or enterprise accounts
* ability to translate strategy into data-driven insights and storytelling
* strong problem-solving, organization, and multitasking skills
* willingness to travel to visit clients approximately once per year per client or as needed
what success looks like
* live directive values in interactions internally and externally
* effectively manage approximately five mid-tier and enterprise accounts
* meet and exceed department okrs, including client growth and goal attainment
* build client trust and relationships that drive renewals
* cross-sell services aligned with client goals
* clearly communicate results with client contacts and executives
* make strong strategic decisions for accounts
what we offer
we have a set living wage at directive.
medical, dental, vision plans, disability, and life insurance coverage for you and your family, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.
benefits to support the whole person
* mental health: access to certified therapists through spring health, and headspace membership
* physical health: gympass
* time off: unlimited pto (2-week minimum), paid company holidays, your birthday off, end of year recharge, paid parental leave
* financial: traditional and roth 401(k) with a 3% company match
* bonus: annual bonus based on tenure
* annual anniversary trip with peers and leadership
work environment requirements
as a remote-first company, you’ll be able to work from anywhere in the us, with option to access our offices in irvine, ca. For some positions we accommodate global opportunities where we have established businesses, including canada, the uk, and australia. Global locations require established work authorization and permanent residence in that country.
this role has the opportunity to operate 100% virtually from your home office. We collaborate via zoom and slack. You will need a laptop (pc or mac), internet access, and a professional background; you should be able to remain stationary for extended periods and interpret written/verbal communication.
reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations in applying, contacting careers@directiveconsulting.com.
additional information
at directive, one of our core values is people first. We’re committed to fostering a more diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
seniorities and employment details
* seniority level: mid-senior level
* employment type: full-time
* job function: marketing and sales
* industries: advertising services
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