* enjoy data-driven decisions ? Optimize campaigns for measurable growth.
* interested in testing and analytics? Drive growth through smart strategies
sobre nuestro cliente
the employer is a large organization within the entertainment industry, known for its strong presence and innovative approach to marketing and advertising. The company offers a collaborative work environment and opportunities for professional growth.
descripción
* develop and implement performance-driven marketing strategies to achieve organizational goals.
* analyze data to track the effectiveness of marketing campaigns and suggest improvements.
* collaborate with cross-functional teams to ensure cohesive marketing efforts.
* oversee digital marketing initiatives, especifically paid media.
* manage budgets and optimize spending to maximize roi.
* identify key performance indicators and prepare detailed performance reports.
* stay updated on the latest digital performance trends to enhance marketing strategies.
* ensure all marketing activities align with company branding and objectives.
* monitor cac, ltv, and roas to guide investment decisions and improve efficiency.
perfil buscado
* 5-10 years of experience in performance marketing for direct-to-consumer subscription or transactional businesses
* english: advanced
* proven expertise in digital marketing strategies, including seo, sem, and paid media
* hands-on experience managing campaigns on google ads, meta, youtube, and programmatic/ctv platforms
* strong analytical skills with the ability to interpret data and optimize cac:ltv ratios and roas
* experience managing marketing budgets and driving roi
* familiarity with multi-touch attribution, landing page optimization, and customer journey mapping
* proficiency in marketing tools and platforms
* knowledge of media and agency industry trends
* excellent communication and collaboration skills, with adaptability to fast-paced environments
qué ofrecemos
* competitive monthly salary from $65,000mxn to $70,000mxn
* benefits above those mandated by law.
* opportunity to work in a large organization within the entertainment industry.
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