*job summary*
*monday-thursday 8am-4:30pm, friday 8am-3:30pm*
the brand manager will effectively adapt and carry out the international marketing strategy for the mexican market, making sure it fits with local consumer preferences and cultural trends.
*essential duties and responsibilities*
- *localized communication*: develop and adapt marketing messaging and branding strategies specifically for the mexican and south american audiences to enhance engagement and brand loyalty.
- *website management*: regularly update and optimize the local website to ensure it reflects current promotions, initiatives, and the brand’s core values.
- *cross-department coordination*: collaborate with technical teams to ensure website functionality and seamless integration of marketing content.
- *support in virtual store design*: assist in the design and layout of the virtual store to enhance user experience and drive sales.
- *generate media effectiveness metrics*: develop and analyze metrics to evaluate the performance of media campaigns and inform future strategies.
*qualifications*
- minimum of 2 years of experience in b2b marketing.
- proven track record in managing websites and social media platforms, with a strong understanding of analytics and metrics to measure campaign success.
- proficiency in design tools and software for creating compelling visual content.
*knowledge & skills required*
- strong adaptability and initiative
- excellent communication skills
- team-oriented with a collaborative mindset
- adherence to rules and guidelines
- customer-focused approach
- high level of commitment and responsibility
*travel requirements*:
willingness to travel nationally and internationally as needed.