As brand coordinator you will guide sustained and profitable growth across assigned channels by designing and building marketing strategies that strengthen brand presence and ensure execution at point of sale. You will report to a grouper marketing manager. And you will work in our tlalnepantla and polanco sites.
key responsibilities
* increase growth and profitability of assigned channels through strategic planning in-store execution.
* manage the product portfolio, ensuring assortment through sku onboarding, delisting, and performance-based action plans.
* lead teams in the development, launch, and commercialization of new products.
* conduct frequent store visits, within the traditional and hardware channels, alongside trade marketing and sales teams to identify opportunities and implement action plans.
* help develop the annual marketing plan and main building blocks to achieve our goals.
* develop and analyze pricing strategies aligned with market dynamics and channel needs.
* monitor main indicators (sell in, sell out, numeric distribution, inventory levels).
* plan and implement integrated marketing campaigns across multiple touchpoints, including traditional media, digital channels, events, and activations.
* coordinate with trade marketing on the creation and production of marketing materials (brochures, catalogs, pos materials, samples), ensuring brand consistency.
* help develop exhibition stand for trade shows, expos, and conventions.
* oversee administrative processes: customer onboarding, gs1 registrations, internal product setups, budget control, sample requests, and monthly reporting.
qualifications
* minimum 2 years as brand assistant / brand associate within fmcg or mass consumption companies.
* at least 2 years of experience in product development and portfolio management.
* previous exposure to large retail accounts
* experience working with distributors and wholesale channels.
about us
here at ppg we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.
ppg: we protect and beautify the worldtm
through leadership in innovation, sustainability and color, ppg helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @ ppg on twitter.
ppg uses ai in the hiring process to make the process more efficient. Ai tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate-resources.
ppg provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression. If you need an adjustment due to a disability, please email .
ppg values your feedback on our recruiting process. We encourage you to visit glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.
benefits will be discussed with you by your recruiter during the hiring process.
ppg pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. Ppg considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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