About bingx
* a leading crypto exchange since 2018
* with 20 million registered users worldwide
* official crypto exchange partner of chelsea fc
* user-first, reliable, innovative, and diversified
* list over 1,000 spot trading pairs
* offer over 300 futures trading pairs
* integrate with over 80 public chain ecosystems
* rank top on coinmarketcap and coingecko
* tradingview's best crypto exchange for 2021, 2022 & 2023
* a gateway for the next billion crypto users
founded in 2018, bingx is a leading cryptocurrency exchange, serving over 20 million users worldwide. Bingx offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.
bingx is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.
our current vacancy | full-time | long-term |
key responsibilities
1. Brand strategy
* craft and localize brand messaging to align with local market needs, cultural nuances, and industry trends, driving brand relevance and loyalty.
* ensure brand localization resources and strategies effectively support regional priorities.
2. Pr & communications
* build and strengthen brand visibility and competitiveness across mainstream and crypto media.
* manage regional pr initiatives to establish and maintain a strong, positive brand image.
* collaborate with global and local teams on messaging consistency and spokesperson activities.
3. Brand marketing
* plan and execute digital marketing campaigns tailored to regional audiences.
* drive brand awareness, engagement, and conversion through innovative, data-driven approaches.
* monitor and analyze campaign performance to optimize results and roi.
4. Glocalisation
* localize and amplify global marketing campaigns, sponsorships, and events for regional relevance.
* collaborate cross-functionally to ensure consistent messaging while reflecting local culture and insights.
* strengthen regional brand impact through creative adaptation of global initiatives.
5. Social media
* lead or coordinate regional social media planning and content execution.
* enhance audience engagement and strengthen the brand's community presence.
* support social listening and performance tracking to refine content strategy.
6. Cross-functional collaboration
* work closely with local bd and operations teams to align marketing priorities.
* support key launches, events, and partnership initiatives within the region.
qualifications
* 5+ years of experience in pr, branding or marketing, preferably within the fintech, crypto, or web3 industry.
* proven experience in developing and executing successful brand strategies and campaigns.
* strong understanding of local audience, trends and market dynamics in the region.
* ability to manage multiple projects with good collaborations, and work effectively in a fast-paced environment.
* english as the working language and additional local language(s) preferred.
working at bingx
* join an international and diversified team
* great career development in a fast-growing company
* be part of the future of finance technology and achieve meaningful goals
* competitive market salary and fully remote/work-from-home flexibility
* flexibility to observe your local holiday calendar, alongside additional benefits