Job title: digital marketing strategist
we are seeking a highly skilled digital marketing strategist to oversee and execute multi-platform campaigns across various social media platforms. This role focuses on driving traffic, generating leads, and achieving strong return on investment (roi) through data-driven strategies and performance analysis.
key responsibilities:
* develop and execute paid social campaigns to meet traffic, lead, and roi targets.
* manage social campaign budgets, schedules, and performance across multiple platforms.
* analyze key metrics such as cost per lead (cpl), click-through rate (ctr), and return on ad spend (roas) to optimize campaigns for maximum impact.
* deliver clear, actionable performance reports and insights to stakeholders.
* understand optimization, content creation, and audience targeting principles to drive campaign success.
required skills and qualifications:
* experience managing paid social campaigns on platforms such as meta, tiktok, and youtube.
* strong analytical skills and familiarity with campaign metrics and tools.
* proficiency in social ad platforms and audience targeting techniques.
* creative and strategic thinking with a focus on delivering results.
* proficient in english language at a professional level.
bonus points: knowledge of agile methodologies and experience working in fast-paced environments.