Location: cuautitlán
business: purina
qualifications:
* 5+ years of commercial experience
* previous experience in sales and/or marketing
* bachelor degree
purpose of the position
to develop the channel agenda within the business to support long-term channel category growth and profitably increase market share.
a day in the life of...
* define strategies and plans that deliver channel growth based on consumer, shopper, and customer requirements.
* identify priority channels for the category/market and work with category managers to recommend tailored category channel plans in line with overall market strategy.
* develop and propose the in-store vision of success for the channel in each category, support its implementation, and continuously review the effectiveness of in-store actions.
* contribute channel inputs to the icp process by identifying key opportunities and possible action plans for each priority channel in the market.
* secure mbp process to ensure accurate and realistic planning and alignment between areas based on assigned targets by channel. Raise gaps and opportunities to reach objectives.
* recommend clear promotional guidelines based on shopper understanding and current market knowledge. Ensure all promotional investments are properly reviewed and evaluated.
* continuously source, update, and communicate latest developments, trends, initiatives, and competitive actions within the channel, assessing implications and opportunities for nestlé categories and brands.
* work with customer teams to define and develop appropriate channel and key customer execution, sales, and tts targets. Support the construction of key commercial propositions at the channel level.
* ensure adherence to all company principles and policies.
what will make you successful
* 5+ years of commercial experience
* previous experience in sales and/or marketing
* demonstrable record of success in a customer-facing role
* understanding of customers and the selling process
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