Manage, optimize, and grow the service contract portfolio (extended warranties, prepaid maintenance plans, and roadside assistance) by maximizing profitability, penetration, and customer lifetime value through a commercial strategy based on financial analysis, data, and effective execution across the dealer network.
* define the annual sales and penetration strategy for service contracts
* analyze performance, market trends, and portfolio profitability to propose adjustments.
* develop new product proposals, bundles, and commercial programs.
* set commercial targets by channel, model, and region.
* monitor sales and penetration results by dealer, region, and channel.
* execute and follow up on campaigns, promotions, and commercial initiatives.
* manage the existing portfolio and ensure proper implementation of processes.
* generate performance, revenue, and profitability reports.
* provide commercial and operational support to the dealer network.
* coordinate product training and communications.
* analyze sales and inventory information to identify opportunities.
* manage the budget for campaigns, incentives, and programs.
* coordinate suppliers and resources assigned to the portfolio.
other functions:
* involved in new projects
* development of new products
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