Overview
digital media buyer - remote, latin america role at bluelight. Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. Our mission is to deliver exceptional service, foster a collaborative and enriching work environment, and support growth for every team member. Bluelight operates across the united states and central/south america and is expanding its talented, diverse team.
we are looking for someone with a strong media and advertising foundation, proficient in google ads, meta ads manager, linkedin ads, google campaign manager, and capable of planning, presenting, executing, and optimizing all media strategies. The ideal candidate thrives on data, is well organized, detail-oriented, and shares a passion for driving results and building stronger brands over time. A positive, engaged personality is crucial for our work culture.
responsibilities
* execute data-driven media buying strategies that align with client goals and target audiences.
* conduct market research to identify the most effective media channels.
* analyze historical campaign data to inform media mix and performance projections.
* recommend channel-specific budgets and optimize spend based on performance metrics.
* stay current on media trends, platform updates, and emerging technologies, including ai and automation tools.
* launch, manage, and optimize paid media campaigns across platforms such as google ads, meta, tiktok, linkedin, youtube, and programmatic display.
* monitor real-time campaign performance and adjust bids, budgets, and targeting to improve efficiency and results.
* track key kpis such as leads, cpa, cpl, engagement rates, web traffic, and form fills.
* manage and allocate media budgets effectively across channels to maximize campaign performance.
* maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
* identify opportunities for cost-saving without compromising campaign effectiveness.
qualifications
* 3+ years of experience in media buying, preferably in an agency setting or with b2b software development-related clients.
* strong experience in paid media platforms (google ads, meta business suite, linkedin ads, programmatic platforms).
* proven track record of managing performance marketing campaigns with a focus on results.
* proficiency in analytics and attribution tools (google analytics, meta ads manager, third-party trackers, etc.).
* exceptional analytical and problem-solving skills.
* excellent communication and interpersonal skills.
* self-motivated, detail-oriented, and able to work independently and as part of a team.
* proficiency with media buying and planning tools.
company benefits
* competitive salary and bonuses, including performance-based increases.
* generous paid-time-off policy.
* flexible working hours and remote work.
* continuing education, training, conferences, coursework, exams, and certifications sponsored by the company.
additional information
being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are valued by clients and can have a direct impact on their business. You will have opportunities to work on diverse projects with modern technologies and top industry professionals. If you’re eager to be part of an exciting, rapidly growing consultancy, we encourage you to apply.
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