About kavak
we're a technology company revolutionizing the buying and selling of used cars in latin america.
our mission is to empower people's lives through access to a car.
we are looking for an experienced professional to join our branding team as insights & ai specialist.
this role will be key in defining and optimizing content strategy based on data, consumer insights, and ai tools.
the goal will be to transform information into relevant, scalable, and innovative content that strengthens brand presence and connects with both local and regional audiences.
cross-country content implementation:
* define the strategy for topics, categories, and guidelines
ai applied to content:
* test and apply tools for generation, seo, and performance
brand consistency:
* ensure that branding, tone, and themes are aligned across countries
interpret brand studies, nps, and social listening to adjust content to customer motivations.
lead the monitoring of kpis related to awareness, engagement, consideration, and associated attributes.
key responsibilities