The head of creative content- strategy & performance is a senior role that is responsible for our creative engine for all paid performance creatives. This is a hands on leader that can execute from ideation to execution for all paid content for all paid performance channels. This is not a traditional “creative director” role, this is a solo position that the operator is focused on performance, speed, iteration, and measurement. Reporting to the ceo and working closely with our outside agencies as well as in house creative team, this role will help keep pushing the brand to higher levels of growth through high volume brand creative tailored to the specific paid marketing needs.
key responsibilities
* following brand identity, analyze and develop creative strategies tailored to the campaign types and objectives in meta, google, tik tok, and other paid advertising platforms that we might advertise in.
* analyze ad performance and identify winning patterns
* translate data into new concepts, hooks, and angles
* build and maintain a structured testing roadmap
* continuously iterate on top-performing creatives
* align creative output with funnel stages (tof/mof/bof)
creative production (hands-on execution)
* personally shoot and edit content (iphone + lightweight setups)
* in addition to new content, us our extensive library of video and photo for creative revisions
* turn 1 shoot into 20–50 ad variations
* develop hooks, scripts, and ad structures
* ensure fast turnaround (not perfection)
manage external partners
* direct and manage, or collaborate with:
1. ugc creators
2. digital marketing agencies
3. in-house videographers and editors
* provide clear briefs and feedback
* ensure output aligns with performance goals (not just brand aesthetics)
build a scalable creative system
* establish weekly creative production cadence
* maintain a library of:
1. winning ad formats
2. wining hooks
3. angles
4. formats
* implement repeatable workflows for high-volume output
* establish an efficient tech stack to support the analysis and production of ongoing creative.
success metrics
* volume of creative produced (weekly)
* number of new winning ads per month
* improvement in cpa / roas driven by creative
* speed of iteration (idea → live ad)
* new creative ad types
ideal candidate profile
experience
* 8+ years in dtc, paid social, and performance marketing in a $50m+ annual brand, preferably in the fashion space.
* proven experience creating winning meta ads
* strong understanding of:
1. hooks
2. storytelling
3. conversion psychology
4. brand identity
* skilled in:
1. shooting (iphone or camera)
2. editing (capcut, premiere, etc.)
* comfortable working scrappy and fast
must-have traits
* bias for action (speed over perfection)
* performance-driven mindset
* ownership mentality
* creative + analytical hybrid
what this role is not
* not a traditional brand creative role
* not a pure videographer/editor
* not someone who needs 5 people to execute
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