Why birdman
birdman is one of mexico's fastest-growing consumer brands—redefining performance and wellness through innovation, authenticity, and sustainability.
mexico is our home and hq—the birthplace of birdman and the epicenter of our global brand vision. This is where we define the brand that will scale worldwide. The work done here will not only win in mexico but will shape birdman's identity globally across health, wellness, and performance nutrition.
role overview
as brand marketing manager – mexico, you will own birdman's brand strategy and execution end-to-end in our home market, while playing a key role in shaping the brand platform that guides all global markets.
you'll lead the brand marketing team in mexico, overseeing brand managers and cross-functional brand initiatives that drive awareness, consideration, and sell-out. From defining positioning and product innovation to leading launches, collaborations, and experiential marketing, you'll be the architect of how birdman shows up in culture and in the lives of our consumers.
this is a once-in-a-lifetime opportunity to build a global wellness brand from its roots—shaping how the world experiences birdman, starting from mexico.
the ideal candidate
the ideal candidate is a rare hybrid leader—a brand builder with creative vision and cultural instinct, paired with the rigor of a metrics- and p&l-oriented operator. You've defined brand platforms from hq and translated them into launches, experiential moments, partnerships, and collaborations that move awareness, penetration, and share. You know how to spot and negotiate co-branding opportunities that amplify reach and cultural relevance, and you can inspire partners to deliver at birdman's level of ambition.
deeply understand the mexican consumer and retail landscape, and turn insights (nielsen/kantar/ipsos, digital analytics) into growth. Above all, you bring a growth mindset and the ambition to shape a global wellness brand from mexico to the world.
key responsibilities
- brand strategy & growth
- define and own birdman's brand strategy, positioning, and architecture, ensuring global scalability and local resonance.
- manage brand p&l, budgets, and performance metrics for mexico.
- lead brand and category expansions, ensuring launches are profitable and strategically aligned with birdman's growth roadmap.
- innovation & product
- partner with product & innovation to define the global product pipeline and launch playbooks.
- ensure consumer and market insights inform every new product and communication strategy.
- campaigns, experiences & partnerships
- lead experiential marketing, pr, and activations that grow awareness, engagement, and advocacy.
- identify, negotiate, and activate co-branding and partnership opportunities with retailers, influencers, and like-minded brands that elevate birdman's cultural relevance.
- oversee creative alignment and brand expression across campaigns, packaging, and retail environments.
- digital & social alignment
- partner with performance marketing and social teams to ensure brand storytelling is consistent and effective across all platforms.
- champion a holistic "brand + digital" mindset, ensuring every touchpoint builds both brand equity and conversion.
- team leadership & collaboration
- lead and develop birdman's brand managers and cross-functional brand team in mexico.
- inspire agencies and partners to deliver at birdman's creative and operational standards.
- collaborate closely with ecommerce, sales, and international teams to ensure strategic and executional alignment across all markets.
requirements
must-have requirements
- proven experience defining brand strategy and positioning, ideally with regional or global influence.
- track record of delivering measurable, metrics-driven results, such as brand equity growth, successful product launches, and roi improvement.
- experience in a top-tier cpg company (e.g., nestlé, unilever, p&g, pepsico, mondelez, etc.), bringing world-class marketing practices while thriving in birdman's culture of agility, speed, and ambiguity.
- hands-on experience managing brand p&l and budgets, with accountability for profitability and efficiency of marketing investments.
- experience driving product innovation and category expansion, ideally within cpg, food & beverage, wellness, or lifestyle brands.
- strong leadership skills, capable of inspiring teams, managing agencies, and collaborating cross-functionally across global or matrixed environments.
- high analytical proficiency, with hands-on experience leveraging consumer and market insights tools (nielsen, kantar, ipsos, brand trackers).
- bilingual fluency: native or fully fluent spanish and advanced english (c1–c2), to operate effectively at a global level.
- willigness to move to gdl, with flexibility for occasional international travel.
nice-to-have requirements
- experience working in global or regional hq roles where brand strategy guided multiple markets.
- background in wellness, natural/organic, or food & beverage industries.
- experience leading global campaigns or brand platforms.
- exposure to co-branding or strategic partnerships with international retailers/brands.
- dtc/ecommerce marketing experience in addition to brand management.
benefits
the company: birdman is on a roll we're a fast-growing plant-based food company, dedicated to making healthier, sustainable, and cruelty-free food choices a breeze. With our mouthwatering and nourishing plant-based products, we're winning over the hearts (and taste buds) of customers everywhere. Get ready, because the global plant-based revolution is just getting started and it's going to be epic we're on the lookout for the absolute best talent to help us fulfill our promise, expand our reach, and have a massive impact on the planet and people's lives. Join us and let's create some plant-powered magic together