Job Title: CRM Manager | Samsung Electronics Mexico
Highlights:
Location: Miguel Hidalgo, Mexico City
Type of contract: Permanent contract, Full time
Work Modality: On Site
Who are we?
Samsung Electronics has grown into one of the world's leading technology companies, recognized as one of the top 5 global brands. As a global leader in technology, we are transforming the world with the creativity and diversity of our talented people who drive this transformation.
Our company's success reflects the determination and talent of our people, aligned with our key corporate values: People, Excellence, Change, Integrity, and Co-prosperity. Our mission is to help people achieve the impossible.
We are inspired by what people want to accomplish in their lives and work to create products that empower them in new ways. This drive fuels our innovation.
Join us at Samsung and find your opportunity to do what you can't.
Looking for more? Visit our website or our career page HERE
Job Description
Position
CRM Manager
Responsibilities
- Define, measure, and optimize KPIs for email and push campaigns.
- Database management: Segmentation strategies, data cleansing).
- Define Commercial CRM strategies in conjunction with the division.
- Segmentation strategy with target audiences related to Mobile.
- Plan and manage the CRM calendar with all email and PN campaigns.
- Development and implementation of CRM strategies for Hand Raisers.
- Mobile offer management with the eStore team.
- Briefing and approval of campaign content.
- A/B testing planning (content and subject line).
- Coordination and execution of email and push notification campaigns.
- Campaign monitoring.
- Insights analysis per campaign.
- Campaign optimization.
- Troubleshoot and resolve any issues that arise during campaign execution, ensuring minimal disruption to operations.
- Monitor the execution of campaigns to ensure they adhere to schedules and quality standards.
- Coordinate with offshore teams to ensure alignment and address any operational issues related to campaign execution.
Requirements and Skills
- Bachelor's degree completed.
- English advanced. Conversational.
- CRM platforms (SalesForce, HubSpot, Emarsys, Adobe Campaign. Preferably Adobe Campaign)
- CRM KPIs: Open rate, Click-to-open rate, conversion rate, unsubscribe rate
- Analysis tools: Tableau, Adobe Analytics, Google Analytics, Power BI
- Ability to define CRM plans (push notifications & email) aligned with company objectives
Why is Samsung Electronics the place to be?
Join a Global Team
Work with a dynamic and diverse team, constantly interacting with different cultures.
Tackle Big Challenges
Our history is built on overcoming challenges and striving for excellence. Join us in pushing the boundaries of technology and innovation.
Shape the Future
Collaborate in an open, innovative environment where your ideas come to life, creating products that redefine the future.
Make an Impact
Contribute to groundbreaking technologies that improve lives and support communities worldwide. At Samsung, your work truly makes a difference.