Sr.
manager, marketing sportsabout the rolethe walt disney company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise.
the sr.
manager, marketing sports will lead the definition and execution of the sports marketing strategy in mexico, driving sustained brand growth and business impact through a differentiated value proposition anchored in espn and fully integrated within the disney+ ecosystem.key responsibilities- define and lead the sports marketing strategy in mexico, aligning with business goals across linear and dtc (direct-to-consumer).
- own go-to-market strategies for key sports events, ensuring maximum impact across acquisition, engagement, and retention.
- drive synergies across espn and disney+, integrating sports within the broader disney ecosystem.
- oversee 360° campaigns, ensuring consistency, innovation, and best‐class execution across all touchpoints.
- lead measurement frameworks, using data and insights to optimize campaigns and improve roi.
- define and manage investment strategy, ensuring efficient allocation and strong financial control.
- align key stakeholders (media, bi, content, production, etc.) to ensure strategic coherence and execution excellence.
- lead and develop the team, fostering a high‐performance and results‐driven culture.qualifications- 8+ years of experience in marketing, with a strong focus on sports, entertainment, or media industries.
- degree in marketing (preferred) or related career.
- advanced level in english.
- proven track record in leading integrated marketing strategies and 360° campaigns across both linear and dtc (direct-to-consumer)/streaming environments.
- strong knowledge of the sports industry, including different leagues, disciplines, and fan engagement dynamics.
- experience managing large‐scale budgets and optimizing media and non‐media investments to drive measurable business outcomes.
- demonstrated ability to lead cross‐functional teams and influence senior stakeholders.
- experience working with agencies and external partners, with a focus on driving high‐quality creative and strategic output.
- solid analytical skills, with experience leveraging data, insights, and performance metrics to inform decision‐making and optimize roi.
- strong communication and presentation skills, able to explain complex findings clearly to internal teams, agencies, and clients.
- highly organized, detail‐oriented and execution‐focused, with the ability to manage multiple projects in parallel.
- flexible and able to work in a dynamic environment.
- resilient and capable of working with short deadlines.employment type: full time | location: mexico city, mexicoat disney, we believe it takes great people to create memorable experiences, products and services our consumers know and love.
we are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity.
we foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive.
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