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our client, a premier manufacturer, is looking for a results-driven marketing manager with proven experience in brand strategy, digital marketing, demand generation, and cross-functional leadership. The candidate must be adept at managing high-output teams, optimizing lead generation, and executing integrated marketing campaigns that drive revenue growth and strengthen market presence.
key responsibilities & achievements
* lead the marketing department, including recruitment, training, and performance evaluation; established kpis to measure campaign effectiveness.
* developed and executed strategic marketing plans aligned with company objectives, increasing brand visibility in b2b and distribution markets.
* managed digital marketing initiatives (ppc, social media, advertising) that boosted qualified leads by [x]% year-over-year.
* oversaw website development and optimization (marraforni.com & pizzauniversity.org), achieving “best-in-class” user experience benchmarks.
* directed creation of sales collateral, digital tools, and training materials, ensuring consistent branding and messaging.
* coordinated trade shows and industry events, enhancing brand positioning and securing strategic partnerships.
* managed crm and marketing automation via hubspot, improving lead nurturing workflows and reporting accuracy.
* analyzed market trends, competitive activity, and customer insights to identify opportunities for new product launches and service improvements.
key skills
* brand strategy & positioning
* b2b marketing & demand generation
* event & trade show management
* budget planning & roi analysis
seniority level
* seniority level
not applicable
employment type
* employment type
full-time
job function
* job function
marketing
* industries
manufacturing
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