Responsibilities
* support brand strategy across medical marketing, hcp, and patient marketing; provide strategic leadership, direction, and oversight to the west area field medical marketing team.
* act as hq‑to‑field conduit to ensure connectivity and alignment across customer‑facing functions.
* lead the team orchestrating commercial engagements with hcps and patient brand ambassadors.
* lead development and execution of comprehensive medical marketing strategies to advance scientific exchange and brand advocacy.
* own brand planning and strategic development for hcp/patient/field medical marketing initiatives; accountable for field medical marketing brand plan.
* transform field insights and real‑world feedback into data‑driven program enhancements; optimize campaign effectiveness and strategic investments.
* ensure end‑to‑end advisory board operational excellence and alignment.
* ensure peer‑to‑peer/patient ambassador program strategy aligns to brand strategy; build processes/sops/programs/tactics.
* synthesize field‑based market research to inform/validate brand strategy and provide recommendations to commercial leadership.
* lead marketing campaigns and programs (concept to execution), including agency partner relationships, deliverables, and promotional review support.
* serve as marketing liaison to aligned sales leadership; educate on new and existing brand programs.
* develop and guide thought leader (kol) engagement strategy: identify/develop kols, gather insights, and align with brand goals.
* build business engagement plans to drive brand differentiation; identify key opinion leaders for commercialization strategy.
* engage national/global thought leaders at national/international congresses; secure kol participation.
* oversee patient ambassador and influencer programs (execution, operations, agency partnerships, contracting, needs assessment, content creation, events).
* build relationships with patients and caregivers; partner with patient advocacy groups.
* lead speaker bureau operations (nomination, selection, contracting, annual training, utilization, coaching).
* lead content creation for peer‑to‑peer programs, product theaters, patient/caregiver programs, training, and promotional materials.
* lead field alignment with regional sales/medical/market access teams to ensure consistent implementation of brand strategy.
* ensure compliance by working with legal and compliance to adhere to applicable guidelines.
* provide strategic leadership to direct reports and oversee agency operations to ensure quality/compliance; coach and develop team members.
qualifications / requirements
* bs/ba in marketing, business, health policy, scientific, or related field plus 12+ years of relevant pharmaceutical/biotech marketing and sales experience (strongly preferred); or master’s degree plus 10+ years (preferred).
* extensive previous managerial experience.
* strong communicator/diplomat with ability to combine scientific knowledge and communication (strong clinical acumen).
* strong understanding of legal and regulatory environment for pharmaceutical promotions and compliance.
* track record building cross‑functional relationships (medical, legal, regulatory, advocacy, compliance, marketing, corporate communications).
* demonstrated strategic thinking, problem solving, initiative, and creativity applied to product positioning/messaging.
* ability to maintain focus in an ever‑changing environment and prioritize effectively.
* enthusiasm, confidence, and ability to manage multiple tasks simultaneously.
* neuropsychiatry therapeutic area experience preferred.
* minimum 5 years in leadership roles managing field‑based sales/marketing teams.
* thought leadership through technical/business expertise; solve complex problems and execute cross‑functional initiatives.
benefits
* annual bonus (target 35% of earned base salary); eligibility for equity‑based long‑term incentive.
* retirement savings plan (with company match).
* paid vacation, holiday, and personal days.
* paid caregiver/parental and medical leave.
* health benefits: medical, prescription drug, dental, and vision.
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