Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to bosch.
job description
as a
product manager – rotating machines (starters, alternators, hvac)
, you will be the driving force behind the creation, management, and optimization of content for the rm portfolio. You will transform complex technical data into engaging, market-ready content tailored for different sales channels, ensuring bosch products are presented with clarity, consistency, and impact.
you will also play a key role in shaping the product portfolio strategy - identifying opportunities, managing the product lifecycle, and ensuring our offering remains competitive and aligned with market needs.
content development & strategy
* create high-quality, channel-specific content for the rm product line, including product descriptions, key features, benefits, and technical attributes optimized for digital and e-commerce platforms.
* partner with trade marketing and sales to develop compelling storytelling and product positioning aligned with brand standards and customer segments.
* maintain consistency of product information across all customer touchpoints (catalogs, online platforms, packaging, and marketing materials).
* use analytics and customer insights to refine content effectiveness and enhance user experience (ux).
market & user insights
* conduct market and competitor analyses to identify emerging trends and customer preferences.
* translate insights into content strategies and product positioning to reinforce bosch's leadership in the brakes segment.
portfolio management
* proactively manage a portfolio of brake components through the complete product lifecycle — introduction, growth, maturity, and phase-out — ensuring alignment with profitability and strategic goals.
* identify portfolio gaps and drive new product introductions by leveraging market analysis, competitive benchmarking, and customer feedback.
* ensure all product information and content accurately reflect specifications, compliance, and regional requirements.
cross-functional collaboration
* collaborate closely with sales, trade marketing, purchasing, engineering, logistics, plants, and quality teams to synchronize product content, launches, and lifecycle updates.
* support internal and external training by providing clear, structured content that communicates product differentiation and technical advantages.
qualifications
experience & background:
* bachelors in marketing, related business and/or technical degree required
* 3-5 years of experience in a product management role in the automotive aftermarket industry, oem or similar field.
* practical / hands-on understanding of automotive technology, ideally with exposure to rotating machines and vehicle components
* proven experience in content creation, including development of product data, marketing copy, and digital assets for online and offline sales channels
* proficient knowledge of standard software (especially ms excel, ms powerpoint)
* sap knowledge, ms project
* proficient oral and written communication in english
desired competencies
* initiative and determination, taking ownership of and accomplishing objectives with a strong personal drive
* strong entrepreneurial mindset
* high level of social competence - team player, ability to effectively work in cross-functional teams
additional information
ability and willingness to travel domestically & internationally (10%)