*position summary*
the director of sales for aflora tulum leads the end-to-end sales strategy, particularly focusing on the b2c segment and providing support to b2b, to drive growth for both full and fractional ownership models. This role is key to shaping the aflora tulum brand message and optimizing the sales funnel using the principles of market sophistication, empathy-driven storytelling and high-conversion techniques.
*key responsibilities*
*1. Sales strategy & vision*
- develop and execute a comprehensive sales strategy for both full and fractional ownership offerings, incorporating market research and competitor analysis.
- align with the ceo and investors on sales targets, brand positioning, and overall strategic goals.
- ensure the sales gallery coordinator and showrooms meet brand standards.
*2. Collaboration with marketing*
- work closely with the marketing team to determine optimal ad spend, demographic targeting, and cost analysis.
- leverage advanced crm data to understand buyer psychographics and personalize marketing campaigns.
- collaborate with the marketing team on ad spend and campaigns that drive foot traffic to the gallery.
*3. Team leadership & management*
- support the associate director of sales (ados) to ensure consistent pipeline management, accurate reporting, and timely follow-ups.
- provide mentorship, motivation, and regular performance evaluations to the sales team.
- train sales staff on showroom presentation tactics and hospitality best practices.
- conduct weekly reviews of lead quality and showroom visit feedback for continuous improvement.
*4. Crm & data-driven decision making*
- define crm guidelines for data input, ensuring lead sources, mql/sql designations, and deal stages are accurately tracked.
- analyze performance metrics (conversion rates, mql-to-sql, pipeline velocity) and recommend course corrections to the leadership committee.
*5. Budget & forecast*
- develop and manage the annual sales and marketing budget in collaboration with the ados.
- oversee budget and forecasting for both b2c and b2b efforts.
- present revenue forecasts, expense projections, and roi analyses to the ceo and investors on a weekly and monthly basis.
*key performance indicators*
- *sales volume*: quarterly and annual closings (units sold in full and fractional ownership)
- *lead conversion rates*:mql-to-sql, sql-to-opportunity, opportunity-to-closed won.
- *return on ad spend*: alignment between marketing spend and resulting closed deals.
- *team development*: measured through performance reviews, turnover rates, and sales rep productivity.
Tipo de puesto: tiempo completo
sueldo: $9,995.85 - $60,000.00 al mes
ubicación:
- 77760, tulum centro, qroo. (deseable)
lugar de trabajo: empleo presencial