We are seeking a seasoned trade marketing expert to drive sales and brand visibility within the retail channel. This role involves developing and executing strategic trade marketing initiatives, collaborating with cross-functional teams, and analyzing market trends.
key responsibilities include:
* annual category planning focused on delivering exceptional shopper experiences
* developing and executing trade marketing plans aligned with overall marketing objectives
* collaborating with sales teams to identify growth opportunities within retail channels
* creating promotional campaigns and incentives to drive sales and increase brand awareness at point-of-sale
* maximizing omnichannel and retail media strategies to engage customers
* implementing marketing materials, pos displays, and sales collateral tailored to specific retail channels
* analyzing market trends, competitor activity, and consumer insights to inform marketing strategies
* leading cross-functional teams to ensure seamless execution of marketing initiatives
* monitoring and evaluating performance of trade marketing programs, making recommendations for optimization
requirements:
* bachelor's degree in marketing, business, administration, communications, or related field
* 1-3 years of experience in trade marketing, customer marketing, sales, marketing, or customer insights
* strong understanding of different retail channels, category segments, and consumer needs and decision-making factors
desirable skills:
* leadership & people skills
* analytical mindset and data analysis
* proactive and drive for results
* negotiation skills
* data oriented
* capacity of building strong teamwork
* ability to synthesize analysis to create effective strategies
* planning and numerical capabilities
* high organization skills
* strong thinking/problem-solving skills which can be applied to business processes with a 'can-do' attitude
* creative thinking
* strong communication and interpersonal skills, ability to collaborate with multidisciplinary teams
* demonstrated ability to handle multiple priorities