Job title: chief marketing officer
we are seeking an experienced and strategic leader to oversee our marketing efforts.
the successful candidate will have a proven track record of managing large-scale campaigns and driving business growth through data-driven decision-making.
this role requires a seasoned marketer who can lead cross-functional teams, build strong relationships with external partners, and drive execution-focused results.
key responsibilities
* marketing strategy & execution
o oversight of multi-channel lead generation and branding efforts
o management of external vendors and advertising partners
o analysis and optimization of marketing funnels
* intake, referrals & conversion management
o collaboration with intake leadership to improve conversion rates and responsiveness
o alignment of marketing performance with intake kpis
o implementation of lead scoring and attribution models
* data & performance optimization
o building and maintaining dashboards and reporting systems
o use of marketing analytics to guide decision-making
o identification and resolution of bottlenecks in the lead-to-case pipeline
required skills and qualifications
* 7+ years of experience in marketing, with a proven track record of managing large-scale campaigns
* 5+ years in a leadership role managing both marketing and operations teams
* strong preference for candidates with experience in personal injury law or legal marketing
* deep fluency with digital marketing platforms (google ads, meta, crm/intake systems, analytics tools)
* proven success in managing intake performance and lead conversion in a high-volume environment
preferred tools and systems experience
* filevine, lead docket (or similar crm/intake software)
* google analytics, looker studio, or tableau
* callrail or call tracking software
* ringcentral, time doctor, and google workspace