* referral bonus: no
* working time: full time
* job flexibility: hybrid job
job description
key responsibilities:
* develop and execute comprehensive marketing strategies that drive brand awareness and directly support organizational business objectives
* lead the marketing department with accountability for team performance, strategic direction, and resource optimization
* conduct rigorous market analysis, including demand assessment and competitive intelligence, to inform strategic decision-making
* establish and manage marketing budgets with full accountability for expenditures, roi analysis, and profit-loss projections
* collaborate with the sales department to develop evidence-based pricing strategies that maximize profitability and market share while maintaining customer satisfaction
* direct the development and execution of integrated advertising campaigns and promotional initiatives
* establish and maintain brand positioning and awareness across all marketing channels
* oversee social media and content marketing strategy to ensure consistent brand messaging and audience engagement
* identify and qualify potential customer segments to support lead generation and sales pipeline development
* coordinate all marketing projects from conception through completion, ensuring alignment with organizational goals
* manage the planning and execution of company conferences, trade shows, and strategic events
* develop comprehensive product and service offerings documentation for internal and external stakeholders
qualifications
* bachelor ́s degree in marketing or related
* fluent level of english
* at least 7 years of experience in sales / marketing
* previous experience managing teams
* desirable experience in retail, communication, branding or related.
additional information
continental we are committed to building an inclusive and discrimination-free ecosystem in mexico, these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or hiv test as part of our selection processes.
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