*meaningful work from day one*:
the insights manager plays a key role in conducting research and analysis to uncover consumer insights that drive brand and business growth.
this position supports the design and execution of research projects, analyzes data to identify trends, and helps translate findings into actionable recommendations.
by collaborating with cross-functional teams, the insights manager contributes to solving business challenges and identifying new opportunities through data-driven insights.
*what you can expect*:
- responsible for executing the research efficiently and effectively within budget and timeline constraints.
- analyze research data to uncover consumer behaviors, trends, and insights.
- assist in designing, managing, and executing research projects (qualitative and quantitative) to support business objectives.
- analyzes and interprets data from various sources, including market research, consumer insights, and sales data, to identify trends and insights.
- support senior team members in developing research frameworks and presentations.
- support senior insights team members in developing local insights for regional/global needs.
- collaborate with internal teams (marketing, product, sales) to align insights with business needs.
- monitor industry trends and competitive intelligence to inform the marketing team.
- collaborates with cross-functional teams, including marketing, sales, and innovation, to integrate consumer insights into brand-building initiatives and activations to ensure a consumer-centric approach.
- support the brand-planning process, innovation, and communications projects with local, regional, and global teams.
*what you bring to the table*:
- 4-6 years of experience in market research, consumer insights, or analytics.
- strong analytical skills with the ability to interpret data and identify key takeaways.
- familiarity and experience with research methodologies (surveys, focus groups, social listening, etc.).
- experience with qualitative research such as needscope, u&a, segmentation, tracking, nielsen, and qualitative experience such as focus groups, in-depth interviews, shopper understanding, etc.
- proficiency in google tools, excel, powerpoint, and data visualization tools (e.g., tableau, power bi).
- strong communication skills to present insights clearly and concisely in spanish and english.
- curiosity-driven mindset with a passion for understanding consumer behavior.
*what makes you unique*:
- experience in spirits/beer/luxury/beauty industry/cpg
*who we are*
we believe great people build great brands.
and we know there is nothing better in the market than a career at brown-forman.
being a part of brown-forman means you will grow both personally and professionally.
you will have the opportunity to solve problems, seize opportunities, and generate bold ideas.
you will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
*what we offer*
total rewards at brown-forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.
as a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.
we offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
*\#herradura*
business area: americas division
function: marketing
city:
naucalpan de juárez
state: méxico
country: mex
req id: jr-*