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Senior trade marketing coordinator

Guadalajara, Jal
Brown-Forman
Responsable trade marketing
Publicada el 7 diciembre
Descripción

Current employees, consultants, and agency partners:
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what you will do in this role:
proposes, negotiates and coordinates shopper mkt plans aligned with the sales team.
coordinates resources to ensure correct field execution, with the aim of increasing, taking away and building our focus brands permeating the shopper mkt strategy.
what you can expect:
- elaborates annual activation plan in collaboration with channel managers (modern, wholesale, dsd, retail and on premise), coordinates, issues performance reports and manages budget.
- assures the correct execution of the annual shopper calendar plan including loyalty program, visibility plans, pop material, sales force contests and all plans aimed to increase take away aligned to bf mexico policies and procedure.
- manages, keeps track and controls tmf and a&p budget ensuring a proper execution in the point of sales, aligned with the annual company strategy.
- participates in the construction and planning of the shopper mkt calendar.
- provides support to the shopper & visibility channels area for controlling, managing and administrating t&e budget.
- sales force and in-plant training related to shopper marketing activities such as: product launching, tastings and plan execution.
- monthly market visits (depending on season) to check on our activities as well as our competitors.
- follows up of contests for the sales force of its channel, being aligned with the rules and ensuring compliance.
- negotiates continuously with suppliers for getting the best materials and costs aligned with our purchasing department.
- channel pop material inventory administration.
we are looking for people who:
- education: college/university (bachelors or equivalent); preferably in marketing, finance, administration or industrial engineer.
- experience: 3 to 5 years in similar positions in trade / shopper marketing, sales or sales operations
job competencies:
- great facility to work in teams.
- proactive, forthcoming and with initiative.
- decision maker.
- time management and prioritization.
- flexibility and adaptability to change.
- multi area coordination.
- service oriented attitude.
- self - motivated.
- ability to work under pressure and meet deadlines.
- budget planning and administration.
- project planning and administration.
- negotiation.
- people skills.
- english 80%.
- advanced microsoft office (excel, powerpoint).
- information analysis.
- excellent oral and written communication skills.
li-ib1
requisition type:
employee
management level:
professional
global job level:
p6
number of openings available:
1

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Inicio > Empleo > Empleo Marketing > Empleo Responsable trade marketing > Empleo Responsable trade marketing en Guadalajara, Jal > Senior trade marketing coordinator

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