About the role
blue yonder is seeking a digital marketing manager, paid media to lead global b2b saas paid media strategy and execution. This is a hands‑on, highly strategic individual contributor role for someone who thrives at the intersection of performance marketing, data, and cross‑functional influence. You’ll own paid media across linkedin, search, display, audio, and video/ctv—while helping shape how a global marketing organization plans, funds, and executes campaigns.
what you’ll do
* lead end‑to‑end paid media strategy and execution across multiple channels.
* design and optimize multi‑channel b2b saas campaigns that support demand generation and abm programs.
* own global paid media budget planning, allocation, and optimization, ensuring spend is intentional and performance‑driven.
* use 6sense or similar platforms to drive audience targeting, prioritization, and insights.
* analyze campaign performance and translate data into actionable recommendations.
* partner cross‑functionally to ensure paid media integrates seamlessly across the marketing ecosystem.
* act as a strategic advisor—helping teams make smarter decisions about channels, budgets, and audience strategy.
what you bring
* strong experience managing b2b saas paid media programs.
* advanced expertise in linkedin ads; solid experience with paid search, display, and video.
* hands‑on experience with 6sense or comparable abm/intelligence tools.
* excellent analytical and financial skills, including advanced excel proficiency.
* ability to influence and lead without direct authority.
* an omni‑channel mindset and curiosity about evolving martech capabilities (e.g., cdp, dam).
why this role is different
* you’ll operate at a strategic level while staying hands‑on.
* you’ll influence how a global marketing org plans and spends—not just run campaigns.
* you’ll help shape the future of paid media at an enterprise b2b saas leader.
our values
if you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: core values
all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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