Overview
job type: full-time, long-term contractor
workplace: remote
schedule: full-time, aligned with u.s. business hours (pacific time zone)
compensation: $* usd
our client is seeking a senior creative performance strategist who thrives at the intersection of creative thinking, data, and performance marketing.
this role owns the creative strategy behind our paid media and social commerce engine.
you will develop winning angles, messaging, hooks, and testing frameworks that drive scalable performance across tiktok, meta, youtube, and emerging social platforms.
creative production and editing will be handled by creators and editors.
your role is to design the strategy, concepts, and testing roadmap that drives revenue growth.
the ideal candidate deeply understands how beauty products win on social platforms and knows how to translate insights into high-performing direct response creative.
creative strategy & performance advertising:
develop and lead creative strategies for high-performing direct response campaigns.
responsibilities
creating performance-driven creative strategies for meta, tiktok, and other paid channels
developing messaging, hooks, and angles that drive clicks and conversions
designing creative concepts across different customer personas and funnel stages
turning product features and benefits into compelling performance creative
the goal is to consistently produce creatives that
drive cac efficiency and scalable growth.
creative testing framework
build and manage a structured creative testing system.
developing weekly creative testing roadmaps
launching high volumes of new creative concepts and variations
testing different hooks, formats, offers, and messaging angles
rapidly identifying winning creative and scaling it across channels
the focus is on building a
high-velocity creative testing engine.
market, consumer & competitor research
use insights and data to inform creative direction.
studying beauty trends, tiktok formats, and creator content styles
analyzing competitor ads and creative strategies
identifying emerging angles and storytelling opportunities
translating customer feedback and reviews into new creative ideas
this ensures creative strategies remain
relevant, differentiated, and performance-focused
creator & content collaboration
work closely with creators and editors to bring creative concepts to life.
writing clear, creative briefs for creators and editors
guiding hooks, story structure, and visual direction
reviewing creator content and optimizing concepts for performance
helping scale winning creator content through paid amplification
the goal is to produce
authentic creator-style content that converts.
data driven creative optimization
use performance data to continuously improve creative output.
monitoring key metrics such as ctr, hook rate, cpa, and roas
identifying patterns across winning creatives
feeding insights back into the testing roadmap
continuously refining messaging and creative frameworks.
the focus is on ensuring the creative strategy is
driven by real performance data
ai & creative production tools
explore and implement emerging tools that improve creative production and testing.
using ai tools to accelerate ideation, scripting, and research
leveraging technology to scale content production
identifying tools that help generate creative variations faster
improving workflows between strategists, creators, and editors
the goal is to increase
creative output velocity without sacrificing quality.
qualifications
4 to 6 years of experience in creative strategy, performance marketing, or growth marketing
strong understanding of tiktok and meta creative ecosystems
experience developing direct response creative that drives measurable results
ability to translate data into actionable creative insights
strong understanding of creator-style content and social commerce
experience working with creators, editors, and media buyers
highly analytical with strong creative instincts
preferred experience
experience working in beauty, skincare, or lifestyle dtc brands
experience scaling paid social creative at meaningful spend levels
familiarity with tiktok shop and creator-led commerce
experience building structured creative testing frameworks
understanding of modern performance marketing metrics
benefits
access to a $200k+ perk marketplace with instant discounts on 150+ services
access up to 50% of approved earnings before payday (no credit checks or fees)
on-time, in-currency pay
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