Strategic marketing director
we are seeking a visionary strategic marketing director to spearhead the growth and profitability of our toy portfolio in mexico. This role offers a unique opportunity to develop innovative marketing activations that drive revenue and profit targets.
key responsibilities:
* develop comprehensive brand strategies, annual plans, and marketing calendars to achieve business objectives.
* manage product lifecycles, launches, promotions, and phase-out strategies to optimize sales performance.
* lead consumer insights analysis and translate findings into actionable marketing initiatives that drive results.
* partner with sales teams to refine portfolio assortment, pricing, and promotional strategies for maximum impact.
* collaborate with regional and global teams to ensure brand consistency and local market adaptation.
requirements: bachelor's degree in marketing or related field, 5+ years experience in brand management or marketing, strong track record in managing brands across retail channels, bilingual (english and spanish).
essential skills and competencies:
* strategic thinker with exceptional execution capabilities.
* excellent negotiation and relationship management skills.
* data-driven and analytical mindset with creative problem-solving abilities.
* strong leadership, project management, and team collaboration skills.