*job title: chief marketing officer (cmo)*
*location*: 100% in-office
*reports to*: ceo
*company*: premier california personal injury law firm
*about the firm*
we are a high-performance, data-driven personal injury law firm serving clients across california. With over 240 professionals globally and a strong in-office leadership core, we are relentless in our pursuit of growth, operational excellence, and client results. We're seeking a *chief marketing officer (cmo)* who can drive lead generation, intake performance, and strategic marketing growth at scale—while leading a diverse team with excellence and accountability.
*position summary*
this is a *high-impact, in-office leadership role* at the firm’s guadalajara/tijuana offices, where close collaboration, accountability, and execution speed are paramount.
*key responsibilities*
*marketing strategy & execution*
- own and execute the firm’s full-funnel marketing strategy (digital, paid media, seo, tv, social, referral, and more).
- oversee multi-channel lead generation and branding efforts, ensuring measurable roi on all campaigns.
- manage external vendors, advertising partners, and agencies with strict performance oversight.
- continuously test, analyze, and optimize marketing funnels to increase case volume and case quality.
*intake & conversion management*
- collaborate with intake leadership to improve conversion rates, responsiveness, and qualification processes.
- align marketing performance with intake kpis; lead a/b testing of scripts, routing, and response times.
- oversee the implementation of lead scoring, attribution models, and intake workflows to maximize efficiency.
*data & performance optimization*
- build and maintain dashboards, kpis, and reporting systems across marketing and intake functions.
- use marketing analytics and performance data to guide decision-making and optimize channel spend.
- identify and fix bottlenecks in the lead-to-case pipeline using real-time data.
- drive a culture of testing, measurement, and continuous improvement.
*team leadership & in-office culture*
- manage a growing in-office marketing and intake support team with clarity, accountability, and mentorship.
- establish and enforce high-performance standards across all marketing and intake staff.
- foster a collaborative, driven, and execution-focused team culture.
- develop hiring, training, and coaching systems to continually uplevel talent across both departments.
*required qualifications*
- 7+ years of experience in marketing, with a proven track record of managing large-scale campaigns.
- 5+ years in a leadership role managing both marketing and operations teams.
- deep fluency with digital marketing platforms (google ads, meta, crm/intake systems, analytics tools).
- proven success in managing intake performance and lead conversion in a high-volume environment.
- exceptional analytical skills; ability to derive insight from data and optimize accordingly.
- strong leadership presence; capable of driving urgency, accountability, and performance in-person.
- hands-on, execution-focused approach with high attention to detail.
*preferred tools & systems experience*
- filevine, lead docket (or similar crm/intake software)
- google analytics, looker studio, or tableau
- callrail or call tracking software
- ringcentral, time doctor, and google workspace
- experience integrating marketing automation with intake workflows
*why join us?*
- in-office executive leadership with real impact on the firm's growth trajectory
- direct line to ceo and decision-making influence across departments
- performance-first culture built on data, accountability, and excellence
- opportunity to lead both marketing and intake optimization efforts in one of the most competitive legal markets