Programmatic Strategic Lead (Remote Mexico) - Future Opening
Directive Consulting is the leading B2B performance marketing agency that delivers real revenue – not just leads. We use Customer Generation, a marketing methodology developed by us, to cut through the noise. Forget MQLs – we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go‑To‑Market Strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected – sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.
About The Role
We are looking for a bold, strategic Programmatic Strategist – someone who thrives in the fast‑moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas. The Programmatic Strategist is a crucial, client‑facing role responsible for day‑to‑day management of our Programmatic clients, including but not limited to campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders. Internally, this role is titled Account Strategist, Programmatic.
What You’ll Do
- Campaign Management: Build, launch, and optimize programmatic campaigns across demand‑side platforms such as DV360, The Trade Desk, and others.
- Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
- Data Integration: Leverage first‑party and third‑party data for precise audience targeting and segmentation.
- Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.
- Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
- Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.
- Team Collaboration: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
- Client Relationship Management: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments; present campaign plans, performance reports, and strategic recommendations to clients.
What You’ll Bring
- 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
- Hands‑on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360
- Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success
- Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
- Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
- Strong cross‑collaboration skills, both within the organization and externally (client‑facing), with excellent interpersonal and communication abilities
- Solid analytical ability, exceptional attention to detail, and a results‑oriented mindset, capable of balancing multiple projects effectively
Goals
- NSM Attainment: 100%
- CSAT: 4.4+
What We Offer
- Competitive base salary
- Medical, dental, vision plans; disability and life insurance coverage for you and your family that fit your lifestyle, including 100% employer‑paid plans for you and 50% employer contributions for dependents (US, CAD, MX)
- Mental health support: access to certified therapists through Spring Health, membership to Headspace
- Physical health support: physical therapy through Omada, virtual workouts, and a complimentary One Medical membership for primary and virtual care
- Unlimited PTO (2‑week minimum)
- Paid company holidays, birthday off, end‑of‑year recharge, paid parental leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure, with a scaling total amount over time
- Annual company‑wide retreat
Work Environment Requirements
As a remote‑first company, you will have the ability to work from your home office. You must have established and current work authorization in the country of residence (Mexico, Canada, or the UK) and be able to operate 100% virtually from your home office. You will primarily collaborate with colleagues through virtual meetings (Zoom) and Slack, and must have reliable internet access and a professional background. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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