SLS Playa Mujeres is seeking an experienced Director of Sales with a strong background in luxury and all-inclusive hospitality. The ideal candidate will lead strategic sales initiatives, drive revenue growth, and position the property as a top luxury destination in both domestic and international markets.
Key Responsibilities
* Develop and execute sales strategies for North America, Mexico, and Europe, maximizing revenue across FIT, MICE, and Destination Wedding segments.
* Strengthen partnerships with OTAs, consortia, travel agencies, and wholesalers to increase production and market share.
* Collaborate with Revenue Management to optimize ADR, occupancy, and RevPAR through effective pricing and segmentation strategies.
* Coordinate marketing and public relations efforts to ensure consistent brand communication and visibility.
* Represent the property at trade shows, roadshows, and industry events to promote brand awareness and business development.
* Lead, coach, and motivate the sales team, fostering a culture of collaboration, accountability, and excellence.
* Maintain close communication with ownership and senior management on progress, opportunities, and market trends.
* Partner with F&B and Events teams to support group, banquet, and wedding sales.
* Minimum 5 years of experience in a Director of Sales role within the luxury or all-inclusive hotel segment.
* Strong understanding of international markets and key distribution channels (OTAs, consortia, DMCs, wholesalers).
* Proven leadership, negotiation, and strategic planning skills.
* Fluent in English; Spanish proficiency a plus.
* Solid knowledge of key performance indicators such as ADR, RevPAR, MICE Revenue, and Market Share.
* Key Performance Indicators (KPIs)
* Year-over-year room and event revenue growth.
* Improved market share (MPI) and optimized channel mix.
* Increase in direct bookings and key account retention.
* Achievement of team sales goals and employee engagement targets.
Qualifications
* Fluency in English language; ability to speak and present clearly and effectively
* Ability to work independently
* Excellent leadership, interpersonal and communication skills
* Analytical, pro-active and innovative mind
* Detail-oriented and highly reliable in thorough execution and follow-through
* High integrity and ability to keep confidentiality
* Bachelor’s Degree
* 5 years’ experience in Sales and Marketing position
* Pre-opening experience