Senior field/channel marketing manager – latin america
bluecat seeks a senior field & channel marketing manager for the latin america region. This role focuses on marketing networking technology to end users and through channel partners (distributors, value added resellers, managed service providers, etc.). The ideal candidate is a self-starter and team player who will work closely with direct and channel sales teams to develop strategy, programs, and tactics, and to execute local marketing campaigns, field events, and channel events to drive sales of bluecat’s intelligent network operations portfolio (network observability, unified ddi, network assurance software).
this is a senior individual contributor role reporting to the sr. Director of partner marketing and demand generation. The position prioritizes the latin american market and may support southern us regions as needed.
language and location: fluency in spanish is required; interview will be conducted in spanish. Brazilian portuguese fluency is a plus but not mandatory. Ideal location is latin america or puerto rico; southern florida or southern texas are also possible. Extensive travel within latin america is expected (about 50%).
about bluecat: bluecat provides solutions for network, security, applications, and cloud/devops teams to optimize the ip environment. We are an award-winning culture and a trusted leader in technology.
key responsibilities
* field marketing — plan and execute regional marketing events with direct sales teams and channel partners; identify and recruit potential customers; implement regional channel partner and demand generation programs; analyze programs and events to improve performance; develop and execute campaigns to channel partners; collaborate with partners on joint marketing campaigns to drive incremental revenue; ensure channel partners are trained and motivated; manage regional marketing budgets; develop marketing materials; track campaign performance and key metrics; focus on new logo acquisition and upsell with channel partners; build relationships with key stakeholders (channel partners, channel sales teams, account executives, solution architects).
* examples of specific tasks — develop field and partner event strategies for latin america; collaborate with technology alliance teams (e.g., cisco); manage regional marketing plan; coordinate with revenue operations for reporting; review mdf requests; assist with localized marketing materials and translations as needed.
* general marketing — analyze market data for growth opportunities in latin america; work with direct and channel sales to develop regional sales strategies; manage budgets for field and channel marketing; build and maintain partner relationships; execute lead generation campaigns; track and report regional marketing success.
* demand generation / digital marketing — collaborate with corporate demand gen to plan and execute digital campaigns targeting channel partners and end users; adapt content to drive partner success; create partner recruitment campaigns; track campaign metrics (sla, pipeline, and closed-won deals).
* content marketing — develop channel partner-facing materials in local languages; leverage content tracks using tools like pathfactory; ensure localization delivery on time and within budget.
professional qualifications
* 5+ years (minimum); 8+ years (preferred) in field/channel partner marketing, with experience in partner marketing, digital campaigns, and partner events for enterprise software or networking technology companies.
* experience marketing to, with, and through a broad range of channel partners (e.g., distributors, resellers, msps).
* experience operating in a global organization across time zones and cultures.
* experience using project management tools (e.g., monday.com) to track activities and dependencies; experience managing a marketing budget for partner marketing.
* strong financial judgment and analytical skills; ability to prioritize.
* experience with confluence or similar pm tools (monday.com) to organize and track projects.
personal characteristics
* team-oriented, capable of working independently, highly organized and detail-oriented.
* able to multi-task, open and transparent, collaborative, and curious about technology and industry.
* high integrity, ethical standards, entrepreneurial mindset, energetic, adaptable, and results-driven.
about bluecat marketing
you will join a nimble, data-driven marketing team that encourages creativity and continuous improvement in a critical technology industry. We value excellence and celebrate successes.
additional details
* senior level (non-managerial individual contributor).
* employment type: full-time
* industries: software development, computer and network security, it services and it consulting
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