Payjoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through payjoy’s point‑of‑sale financing and card offerings, customers gain access to a modern quality of life. Payjoy’s credit also allows our customers to seize opportunities as micro‑entrepreneurs, and acts as insurance for tough times. Through our cutting‑edge machine learning, data science, and anti‑fraud ai, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
the performance marketing campaign analyst will play a key part in the creation, monitoring, and maintenance of our performance marketing capability. The role is responsible for ensuring accurate adoption, execution and reporting of the strategy across marketing funnels, platforms, and countries of operation, ensuring that we analyse, optimise and make data‑driven decisions.
Responsibilities
deliver weekly, monthly and ad‑hoc analysis of performance, reviewing campaigns, funnels and platforms across channels, products and countries of operations
propose and execute new deep dive analyses to provide optimisations across multiple marketing platforms, with a focus on meta, google, and tiktok, across all payjoy markets.
Conduct regular audits of our attribution model to identify and resolve data quality issues, ensuring proper data flow from source systems through to reporting tools.
Work with our data and tech teams to identify opportunities to refine the current model to better capture sources of traffic and sales.
Create and maintain new performance reports with cohorted analysis.
Troubleshoot tracking discrepancies and data anomalies, working with technical teams (both within the company and outside agencies) to implement fixes and prevent future issues.
Monitor and stay current on platform updates, privacy regulations, and industry best practices that may impact optimisation and testing capabilities.
Qualifications
2‑4 years of experience in performance marketing, marketing analytics, or digital analytics with a focus on optimisation and strategy.
Strong technical efficiency with analytics platforms (e.g., google analytics or similar) and visualization tools (e.g., tableau, power bi or similar. Hex would be a plus).
Experience implementing new reports and dashboards with focus on diagnoses and action plans from data models.
Strong analytical and problem‑solving skills with a very high attention to detail.
Benefits
local benefits depending on the country of hire
company‑funded health insurance for employee and immediate family
company‑funded employee life and disability insurance
paid vacation days, unlimited sick leave
$2,000 usd annual co‑working travel perk
$2,000 usd annual professional development perk
phone finance, headphone benefit, home office equipment allowance and wellness perks
payjoy is proud to be an equal employment opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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