We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.
responsibilities
* brand strategy & positioning: define and evolve the brand’s global dna, ensuring a consistent voice and visual identity across all touchpoints (app, web, social, offline).
* integrated campaigns: lead the end-to-end execution of large-scale brand awareness campaigns, from world cup sponsorships to localized community activations.
* cross-cultural narrative: craft compelling stories that translate seamlessly between western "crypto twitter" (x) culture and the nuances of the asian/chinese crypto landscape.
* market intelligence: monitor industry trends and competitor moves to ensure the exchange remains a "top-of-mind" choice for both retail traders and institutional clients.
* creative oversight: manage internal and external creative agencies to produce world-class visual assets, videos, and copy.
* crisis management: work closely with pr and legal to protect brand equity during market volatility or regulatory shifts.
qualifications
* experience: 5+ years of brand management experience, preferably with a top-tier exchange, global fintech, or a high-growth "unicorn" tech company.
* language: native-level fluency in mandarin chinese (written/spoken) and professional proficiency in english.
* crypto native: deep understanding of blockchain technology, defi, nfts, and the psychological drivers of crypto traders.
* analytical rigor: ability to turn brand sentiment data and "share of voice" (sov) metrics into actionable marketing strategies.
* leadership: proven track record of managing cross-functional teams and external vendors in a fast-paced, high-pressure environment.
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