Descriptioncontent & pop-culture junkies at heart, we passionately believe that the best stories empower people and drive meaningful conversation, one episode at a time.our ambition is to connect authentically with customers through topical & locally-nuanced stories that entertain, delight and inspire.in this role, you will be responsible for planning, creating, iterating and distributing bespoke editorial content in various formats through social media platforms.
you will understand how to bridge quantitative inputs (the science) with the qualitative characteristics of content, creators and talent (the art), and you will be expected to use those skills to make informed decisions and engage influencers in our marketing initiatives.we are looking for an influencer marketing manager to join our team.
in this role, you will be part of a dedicated group within the marketing org that maintains relationships with influencers and fans of our series, films and brand.
the team works collaboratively with marketing, pr, media, promotions, and partnerships to increase engagement and reach for amazon titles and brand.
as the creator marketing manager, you will lead sourcing and maintaining an 'always-on' relationship with influencer talent, and create impactful creator marketing campaigns for brand and titles.key job responsibilitiescreate impactful creator marketing campaigns across prime video brand initiatives and amazon mgm studios titlesdevelop and maintain direct relationships with creatorspartner with talent, influencers and prime video internal teams to create impactful campaigns that drive social conversationdrive regular communication and engagement with influencersbrief and manage a roster of creative, production, influencer, and social media agenciesoversee creator partnerships balancing channel efficiencies/target, talent goals and content creative across titles and brand campaignscollaborate with a range of internal teams (e.g. Pr, legal, creative, amazon synergy) to negotiate agreements and amplify impactmaintain knowledge and expertise in the creator marketing economy and have a pulse on trends and leaders in the social communitypartner with key cross-functional teams to influence successful, measurable marketing ideas, and plans while integrating influencer participation in our marketing, advertising, owned and operated channels and eventsbuild strong relationships and become a critical partner to the internal prime video series, film brand and pr leadscreate reports with data and insights pertaining to creator marketing campaignsdevelop kpis and insights both internally and with external partners to benchmark expectations and goalsabout the teamprime video & amazon mgm studios is the home for talent, creating and producing original films and television series for an integral audience.
original series premiere exclusively on prime video, which is available in more than 240 countries and territories worldwide.
amazon mgm studios also produces and acquires original movies for theatrical release and exclusively for prime video.
from award-winning shows and films like fallout, saltburn, the boys, american fiction, and the marvelous mrs. Maisel, amazon is building a world class entertainment offering, and we are looking for someone with an entertainment marketing background who can support our growth.basic qualifications4+ years of professional non-internship marketing experienceexperience using data and metrics to drive improvementsexperience building and optimizing multiple, simultaneous marketing campaignsexperience managing or working within cross-functional marketing and creative teamsexperience delivering paid media campaigns spanning tv, print ads and digital/social channelspreferred qualificationsexperience in multi-territory campaign managementexperience in digital marketing and content production timelines and process
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