Adobe target and analytics consultant
responsibilities:
* develop and implement adobe target activities to improve website conversion rates, engagement, and customer lifetime value.
* design and create adobe target experiences using a variety of targeting methods, such as audience segmentation, dynamic content, and personalization.
* launch and monitor adobe target activities to track performance and optimize results.
* troubleshoot adobe target issues and provide technical support to stakeholders.
* partner strategically with product management and analytics teams to support distinct target capabilities i.e., a/b testing, mvt, recommendations, xt (experience targeting) and automated personalization.
* define key performance indicators, (kpis) best analytics approach using adobe analytics product suite
* experience in implementing & configuring web & mobile sdks, data streams and adobe data collection/adobe launch.
* stay up-to-date on the latest adobe target features and best practices.
* refine data inputs to improve audience targeting accuracy and refinement.
* work across business, development and execution teams to maintain uniformity in audience strategy implementation.
* assess audience performance and deliver insights for optimization and enhancements.
knowledge and skill:
* in-depth knowledge of adobe target platform, including its capabilities, features, and integration with other adobe experience cloud products.
* excellent knowledge of adobe analytics and adobe dtm/launch
* proficiency in javascript, html, css, and other web technologies.
* good understanding of optimization / testing tools like adobe target.
* experience with a/b testing, mvt, experience targeting, automated personalization and recommendations.
* good understanding/exposure to cross-product integration (i. e. Target - aam, target - analytics, target - aep, etc.).
* hands-on experience with network diagnostics, and network analytics tools.
* proficient in tag management solutions preferably adobe launch/data collection.
* bachelor’s degree in computer science or related field.
* knowledge of web analytics is a plus.
* a solid understanding of how web applications work including security, session management, and best development practices.
* excellent communication and collaboration skills to work effectively with cross-functional teams.
* ability to prioritize and manage multiple projects simultaneously, meeting deadlines and delivering high-quality work.