Responsible for the technical and functional optimization of the site to improve organic search engine visibility. This role acts as a bridge between business needs and technical implementation, ensuring the site architecture is "search-engine friendly."
key responsibilities
* technical audit: perform technical seo analysis (core web vitals, indexability, url architecture, sitemaps, and robots.txt).
* keyword research: identify strategic keyword opportunities for the product catalog and categories.
* monitoring & reporting: track rankings, organic traffic, and conversions using tools such as google search console, screaming frog, and google analytics.
* on-page optimization: implement and oversee improvements in metadata, headers (h1-h3), internal linking, and structured data markup (schema).
* technical collaboration: work closely with the development team to ensure the correct implementation of seo recommendations.
required profile
* previous experience in technical seo or functional consulting roles.
* advanced management of seo diagnostic tools.
* data analysis skills for decision-making.
* knowledge of e-commerce platforms (desirable).
requirements
* degree in systems engineering or information technology.
* strong seo concepts.
* knowledge of the sap - hybris ecosystem.
* knowledge of java script.
* basic knowledge of servers and web architecture.
* experience in programming languages (java desirable).
* knowledge of html, css, and web structure.
* 2 to 4 years of experience.
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