Sr analyst performance
this role in summary
we are looking for a highly skilled and detail-oriented sr. Analyst – performance to join our team. This role will focus on driving measurable growth and ensuring the success of our digital marketing campaigns. The ideal candidate will leverage advanced analytics, data-driven insights, and innovative strategies to optimize performance across multiple channels.
your responsibilities will include
design and implement b2c lower funnel strategy to increase conversions and improve retention in different media.
develop, implement, and optimize performance marketing strategies across platforms such as google ads, meta, and others.
omnichannel as a complementary strategy: integrate e-commerce campaigns.
performance analysis and reporting.
collaborate with cross-functional teams, including data, content, and design, to align strategies and achieve business objectives.
manage platform partnerships and negotiate terms to maximize results.
design and lead creative and communication strategy across players.
lead, manage and optimize budget to reach and maximize kpis.
mainly responsible for briefing e-retailers and agencies for the execution of plans.
lead the relationship with the main media channels, such as, google, meta, pinterest, tiktok
requirements
bachelor's degree in informatics, marketing, communications or related field.
demonstrated experience in digital marketing and performance marketing, ideally in mass consumer categories.
proficiency with digital marketing tools and platforms, including but not limited to google analytics, adobe analytics and marketo.
strong understanding of digital advertising platforms and bidding strategies.
experience understanding and creating data strategies, with a focus on audience analysis, 121 strategy implementation and relational plan development.
experience in (desirable)
certifications in google analytics, google ads or other relevant digital marketing certifications (desirable).
experience in managing data dashboards using tools such as power bi, datastudio, etc. (desirable)
knowledge in data and audience management tools (dmp-cdp) (desirable)
preferred skills and experiences
advanced proficiency in microsoft excel, including data analysis and pivot tables.
advanced proficiency in google ads, meta ads and other media channels
experience with a/b testing and multivariate testing to optimize campaigns.
familiarity with programmatic advertising platforms and tools.
knowledge of sql or python for data extraction and analysis. (desirable)
certification in google ads, meta blueprint, or other performance marketing platforms.
strong project management skills and the ability to manage multiple campaigns simultaneously.
understanding of customer journey mapping and attribution modeling.
experience working in fast-paced, results-driven environments.
ability to translate complex data into clear, actionable insights for diverse audiences.
passion for staying ahead of digital marketing trends and innovations.