Description summary: role purpose the senior marketing manager at coca-cola mexico is responsible for leading and executing high-impact, end-to-end marketing initiatives that drive sustainable brand growth in the mexican market.this role is accountable for designing and implementing integrated marketing strategies aligned with commercial and financial objectives, ensuring excellence in execution through strong project management and cross-functional leadership.key responsibilities strategic marketing leadership • design and execute integrated marketing strategies that accelerate sustainable brand growth and align with business and financial goals.• translate complex strategies into clear, actionable plans with a strong focus on results and execution.• lead high-impact marketing initiatives, ensuring delivery of short- and mid-term objectives and kpis.end-to-end project mba preferred .experience • 5–7 years of experience in marketing and/or commercial roles, preferably within coca-cola or consumer packaged goods (cpg) companies.• proven experience developing and executing marketing activation plans and consumer programs.• track record of leading complex, cross-functional initiatives with measurable business impact.core capabilities • advanced project management and execution skills; ability to manage multiple priorities under tight deadlines.• strong analytical mindset with the ability to translate data into actionable insights.• excellent written and verbal communication skills across all organizational levels and external partners.• highly collaborative, positive, solution-oriented mindset with a strong work ethic.• action-oriented leadership style with the ability to simplify complexity and make things happen.skills: account management, agency management, channels strategy, customer relationship management (crm), digital marketing, experiential marketing, leadership, marketing activation, marketing execution, marketing strategies, media strategies, promotional activities, social media, syndicated research, waterfall model location(s): mexico city/cities: mexico travel required: 26% - 50% relocation provided: no job posting end date: april 30, *