Email marketing specialist business analyst | salesforce marketing cloud | crm | process optimization are you passionate about email marketing, data workflows, and process optimization? Join a dynamic team where you will bridge the gap between marketing strategy and technical execution, ensuring efficient and scalable email campaign operations. Location:guadalajara, mexico (hybrid 3 days onsite, 2 days remote) employment type:full-time / contract salary:mxn $50,000 net monthly about the role we are seeking anemail marketing specialist business analystresponsible for evaluating, documenting, and optimizing end-to-end workflows that support email campaign execution and marketing automation. You will play a key role in aligning marketing objectives with technical implementation within salesforce marketing cloud (sfmc), driving operational efficiency, improving data quality, and enhancing customer experience across global email programs. Key responsibilities analyze and optimize email campaign workflows and marketing automation processesdocument business requirements, process maps, and data flowsensure alignment between marketing goals and technical executionidentify inefficiencies and recommend process improvementssupport campaign execution through workflow validation and troubleshootingcollaborate with marketing, crm, and technical teamsmaintain clear and structured documentation for stakeholders required qualifications education bachelors degree in marketing, business analysis, information systems, or related field experience 3+ years of experience in business analysis, crm operations, or email marketingexperience with email workflows and marketing automation platforms (sfmc preferred) skills & knowledge strong understanding of workflow design, process mapping, and operational efficiencyability to create and interpret process maps and functional documentationstrong written and verbal communication skillsproblem-solving skills with root cause analysis capabilitiesexperience with tools such as jira, confluence, workfront, or similarproficiency in microsoft office toolsbasic troubleshooting skills related to email operations or data validationcomfortable working in hybrid environments and virtual collaboration toolsadvanced english proficiency (required) benefits benefits in accordance with mexican labor law (prestaciones de ley)hybrid work model (3 days onsite, 2 days home office)competitive net salary of mxn $50,000 monthlyopportunity to work on global marketing programscollaborative and growth-oriented environment apply now and help drive efficiency and innovation in email marketing operations. Esta vacante viene de la bolsa de empleo talenteca.com: