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Performance marketing manager

Bloom Digitals
Responsable marketing
Publicada el 25 abril
Descripción

About bloom digitals
bloom digitals is a mexico-based digital services company specializing in white-label production, staff augmentation, and creative and technical execution for agencies and companies across the u.s., europe, canada, and australia. We operate with a team of 35+ designers, developers, marketers, and project managers, helping our partners scale their operations with high-quality work, competitive costs, and flexible engagement models. Our work is fully white-label, client-centric, and focused on long-term collaboration.
About the role
this role is part of bloom digitals' marketing team and works closely with the company's ceo to lead and execute our internal marketing strategy. You will be responsible for driving growth, visibility, and digital presence of bloom digitals, ensuring that our brand messaging and performance goals are met with consistency and high quality. This position requires strong ownership, attention to detail, and the ability to work efficiently in a fast-paced remote environment.
Key responsibilities

execute campaigns aligned with bloom digitals' business goals, revenue kpis, and ideal customer profiles.
Develop and implement performance marketing strategies focused on driving international b2b sales for our digital services.
Collaborate closely with cross-functional teams (design, development, marketing, pm).
Ensure high standards of quality across all deliverables.
Analyze performance, results, or feedback and propose continuous improvements.
Maintain clear and professional communication with internal teams.

Key requirements

+5 years of experience in google ads and meta ads.
High proficiency in english (b2 spoken and c2 written).
Proven experience working in international b2b marketing (u.s., canada, and uk) and lead generation for service-based companies.
Ability to demonstrate past successful roas, ctr and other relevant kpis with international b2b marketing campaigns.
Excellent understanding of us, canadian and uk culture to properly strategize campaigns.
Ability to work independently in a remote setup while meeting deadlines.
Ability to combine creative judgment with rational decision making based on kpis.
Sales mindset with quick follow ups (less than 4 mins) to leads.
Ability to elaborate relevant kpis such as cac, roas, etc.

Desired skills

solid understanding of digital services.
Strong problem-solving and critical-thinking skills.
Excellent communication and collaboration abilities.
Adaptability to changing priorities and fast-paced projects.
Detail-oriented mindset with a strong focus on quality.

Working conditions

schedule: monday to friday from 09:00 cdmx with the possibility of going full time within the next 4 months.
Modality: hybrid (aguascalientes).
Collaborative, international, growth-oriented environment.

Job type
part-time. Pay: $10,000 - $12,000 per month. Expected hours: 20 per week. Work location: in person.
Team function
the consumer direct team at farmers insurance focuses on driving growth, retention, and customer lifetime value through direct-to-customer interactions across digital and assisted channels. The team is responsible for designing and optimizing customer journeys across acquisition, cross-sell, and retention.
Role description
this position leads indirect teams. The customer experience product manager leads the definition, delivery, and continuous optimization of customer experience solutions across the customer lifecycle. This role partners closely with business, technology, analytics, marketing, and external vendors to identify, prioritize, and execute high-impact initiatives across nurturing, remarketing, cross-selling, and retention.
Key responsibilities

lead definition, delivery, and continuous optimization of customer experience solutions across the customer lifecycle.
Partner closely with business, technology, analytics, marketing, and external vendors to identify, prioritize, and execute high-impact initiatives.
Act as a strategic product owner and trusted partner to senior leadership.
Serve as an integrator between business needs and technology capabilities, ensuring alignment between customer needs, enterprise goals, and measurable business outcomes.
Focus on strategy, prioritization, coordination, and delivery, rather than hands-on execution.
Lead cross-functional projects, prioritize work in backlogs, and drive product delivery.
Communicate project deliverables to key stakeholders across the enterprise.

Essential job functions

use analytical knowledge and program/project management best practices to sponsor key transformation projects as the main business owner or agile product manager.
Lead cross-functional projects prioritizing work in backlogs and driving product outcomes aligned with customer experience expectations.
Make recommendations based on market research and competitive analysis from both within and outside the insurance industry.
Provide support procedures, communications and implementation for new capabilities.
Monitor and track market trends within the insurance industry and related verticals.

Requirements

strategic thinking.
Advanced analytical mindset.
Proficient written and verbal communication skills.
Ability to lead and influence.
Business acumen and stakeholder management skills.
Agile mindset.
Strong technical aptitude and comfort working alongside technology and data teams.
Experience with microsoft office and crm tools.

Benefits

competitive salary and performance-based bonuses.
Comprehensive benefits package including career development and training opportunities.
Dynamic and inclusive work culture within a globally renowned group.
Private health and dental insurance, pension plan, meals tickets, life insurance.

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