*necodex busca digital marketing specialist - gohighlevel en hermosillo, sonora*:
*overview*
the digital marketing specialist leads the development and execution of digital marketing
strategies with a primary focus on driving student enrollment and retention. This role
manages paid and organic campaigns, oversees funnels and automation systems, and
leverages ai-driven tools to enhance engagement and conversion performance. The ideal
outreach, and crm-based lead nurturing.
*- key responsibilities*
- digital campaign management
- plan, launch, and optimize paid and organic digital marketing campaigns.
- conduct audience research, refine targeting, and manage campaign performance.
- execute a/b tests and adjust messaging, creative, and strategy based on results.
*- paid advertising*
- manage meta ads and google ads campaigns from setup through optimization.
- implement retargeting and scaling strategies to increase roi.
- monitor platform performance and adapt to new features and best practices.
- marketing automation & ai integration
- deploy and manage ai agents to improve engagement and streamline marketing
- workflows.
- build automated nurturing sequences and customer journeys.
- integrate automation to support efficiency and improve conversion performance.
*- lead generation & funnel management*
- build and optimize funnels using
- and gohighlevel (ghl).
- manage lead capture, list building, segmentation, and nurturing.
- drive improvements in conversion rates across all stages of the funnel.
*- reporting & analytics*
- track and analyze kpis across all marketing channels.
- prepare clear performance reports and use insights to guide strategic decisions.
- maintain accurate tracking and attribution across platforms.
*- cross-functional collaboration*
- work with creative, sales, and operations teams to align marketing initiatives.
- ensure consistent messaging and brand alignment across all campaigns.
- support internal teams with marketing insights and campaign data.
*- qualifications & requirements*
- proven experience in digital marketing with a strong focus on paid media (meta ads
- and google ads).
- demonstrated ability to drive traffic, engagement, and lead generation.
- experience in student recruitment, enrollment marketing, or the education sector
- outreach (strongly preferred).
- experience managing funnels, automation, and crm workflows.
- strong analytical skills with the ability to interpret data and optimize accordingly.
- ability to work independently and collaboratively in a fast-paced environment.
- excellent communication, organizational, and problem-solving skills.
*- required tools & platforms*
- meta ads manager
- google ads- gohighlevel (ghl)
- canva
*- nível de educación deseada*:
superior - titulado
*nível de experiência deseada*:
nível medio
*función departamental*:
marketing / rrpp / comunicación
*industria*:
marketing
*habilidades*:
- gohighlevel
- english
- marketing