The senior diffusion & media marketing manager contributes to the creation of the ppg comex strategy to communicate with different audiences by reaching sales and organizing the different levels of communication: inspiration, entertainment and education. You will lead an excellent-quick and dynamic implementors team, who met the strategic requirements while they maximize budgets and meet timelines by challenging the media planning and influencers marketing by having a vision for performance and qualitative plans. This job is located in mexico city and reports to the brand director.
*key responsibilities*
- define the diffusion strategy for company, leading media, sponsorships, events and influencer marketing and collaborating with the areas to have a coordinated effort plan in the company.
- define annual diffusion strategy as a response of the business objectives.
- media: you will need to define plans that met the strategy need and indicators: national plans, help build regional plans and develop a hub to help our concessionaires build better plans.
- media indicators and build a norm for our company (tv, magazines, radio, cinema, and billboards).
- coordinate creativity needs and material development process for each media partner.
- control and monitoring of a media buying budget per event or type of projects.
- define campaigns based on the business strategy requested through the marketing partners.
- sponsorships: select main sponsorships for the brand that met the business objectives. Negotiate the in totally agreement on procurement and accomplish them in time and brand quality.
- influencer marketing management with clear annual plan and brand indicators, in total agreement on omnichannel direction.
- manage customer relationships, engaging them in value-added activities.
*qualifications*
- 6-8 years experienced managing media, events and agencies (managing national brands with regional reach, budget management, execution, creativity, negotiation and management of different projects simultaneously).
- bachelor´s degree and knowledge of mexico media market
- english advanced
- availability to travel 25%
benefits such as salary, medical insurance, life insurance, between others will be discussed in the process. #li-remote
*about us*:
*ppg: we protect and beautify the world*
*the ppg way*
every single day at ppg:
*we partner with customers to create mutual value.*
*we are "one ppg" to the world.*
*we trust our people every day, in every way.*
*we make it happen.*
*we run it like we own it.*
*we do better today than yesterday - everyday.*
benefits will be discussed with you by your recruiter during the hiring process.