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growth | customer acquisition | lifecycle marketing | engagement & retention | loyalty & advocacy | customer experience | customer support & success
seo content strategist
mental health / b2c app | 100% remote (americas only)
are you a strategic thinker passionate about content that truly helps people? At yana — the most beloved mental health app in the latin community — we’re looking for someone who blends editorial sensitivity with an organic growth mindset to lead our seo content strategy in mexico and the u.s.
we want to bring topics like anxiety, loneliness, self-esteem, and toxic relationships to the millions of people searching for them every day on google, youtube, or the app stores. If you know how to make that happen, this role is for you.
what you’ll do:
* lead our seo content strategy to drive organic traffic through google and other search engines.
* research high-impact keywords related to emotional health, relationships, anxiety, and more — in spanish and english.
* create content briefs for blogs, landing pages, articles, faqs, and app store optimization.
* propose thematic clusters, content architecture, and long-tail strategies.
* collaborate with our editing and design team to ensure content quality, tone, and user experience.
* monitor performance using search console, semrush, ahrefs, or similar tools.
* suggest experiments to improve ctr, rankings, and traffic.
what we’re looking for:
* 3+ years of experience in seo content strategy.
* proven experience driving organic growth for media, products, or b2c apps.
* strong writing and editorial judgment in both spanish and english.
* proficiency with semrush, google search console, keyword planner, etc.
* basic knowledge of html structure, technical seo, and user experience.
* analytical thinking and autonomy to prioritize high-impact actions.
* based anywhere in the americas (north, central, or south).
* knowledge or experience in mental health, psychology, or wellness topics.
* previous experience with aso (app store optimization).
* familiarity with content marketing or inbound strategies.
interested?
please send us your cv and portfolio with results, writing samples, or strategies you’ve implemented to catalina@yana.com.mx.
you can also apply via dm — we’d love to meet you!
seniority level
* mid-senior level
employment type
* full-time
job function
* marketing, public relations, and writing/editing
industries
* mental health care
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