Thriveworks is seeking a sr.
growth marketing manager to lead and optimize paid media efforts across google, meta, microsoft, and emerging channels.
this is a hands‐on role focused on driving qualified patient acquisition and improving performance across the full funnel—from click to kept appointment.key responsibilitiesmanage paid media campaigns across google ads, meta, and microsoft adsoptimize campaigns based on patient acquisition and appointment retentionoversee budget pacing, bidding strategies, and geo‐targeted campaignsbuild reporting and automation workflows using ai and api toolspartner with operations, clinical, data, and creative teamslead a/b testing across audiences, creative, and landing pagesensure hipaa‐compliant tracking and audience strategiessupport expansion into channels like ctv, programmatic, and pinterestrequirements10+ years of hands‐on paid media experiencestrong expertise in google ads, meta ads, and microsoft adsexperience in healthcare, health services, or regulated industriesproven success managing large‐scale, performance‐driven campaignsexperience building strategy and executing campaigns end‐to‐endstrong analytical, reporting, and communication skillsavailability to work monday–friday, 8am–5pm etpreferredexperience with ai tools, apis, or marketing automationmulti‐location or geo‐targeted campaign management experiencefamiliarity with programmatic, ctv, or pinterest advertisingat thriveworks, we're passionate about helping people live happier, healthier lives through accessible mental healthcare.
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