We are seeking a skilled and data-driven *seo specialist* to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page seo strategies and collaborate across content, web development, and marketing teams to drive results.
*key responsibilities*:
*1. Strategy & execution*:
- develop, implement, and manage comprehensive seo strategies that align with business goals.
- conduct competitive analysis to identify gaps and opportunities in search.
- plan and execute keyword research and mapping to targeted landing pages.
*2. On-page optimization*:
- optimize website content, meta tags, headers, internal linking, and images.
- collaborate with content teams to ensure seo best practices are implemented in new and existing content.
- monitor site architecture and ensure crawlability and indexability.
*3. Off-page seo*:
- develop and manage link-building campaigns, outreach, and partnerships.
- monitor backlink profile and identify disavow opportunities.
*4. Technical seo*:
- conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.
- work with developers to implement technical fixes including structured data, redirects, xml sitemaps, etc.
*5. Analytics & reporting*:
- use tools like google analytics, search console, ahrefs/semrush, and screaming frog to monitor performance.
- track keyword rankings, ctr, bounce rates, and conversion from organic traffic.
- provide monthly seo reports with insights and recommendations.
*must-haves*:
- 2-5 years of experience in seo (agency or in-house).
- strong understanding of search engine algorithms and ranking factors.
- proficiency with seo tools (e.g., ahrefs, semrush, moz, screaming frog, google search console, ga4).
- experience with cms platforms like wordpress, webflow, shopify, or others.
- knowledge of html/css and technical seo principles.
- strong analytical and problem-solving skills.
- excellent communication and project management skills.
*nice-to-haves*:
- experience with international seo or large-scale enterprise websites.
- basic knowledge of javascript, core web vitals, and schema markup.
- familiarity with a/b testing tools and cro practices.