We are seeking a skilled and data-driven *seo specialist* to join our marketing team.in this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions.you will play a pivotal role in implementing both on-page and off-page seo strategies and collaborate across content, web development, and marketing teams to drive results.*key responsibilities*:*1.strategy & execution*:- develop, implement, and manage comprehensive seo strategies that align with business goals.- conduct competitive analysis to identify gaps and opportunities in search.- plan and execute keyword research and mapping to targeted landing pages.*2.on-page optimization*:- optimize website content, meta tags, headers, internal linking, and images.- collaborate with content teams to ensure seo best practices are implemented in new and existing content.- monitor site architecture and ensure crawlability and indexability.*3.off-page seo*:- develop and manage link-building campaigns, outreach, and partnerships.- monitor backlink profile and identify disavow opportunities.*4.technical seo*:- conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.- work with developers to implement technical fixes including structured data, redirects, xml sitemaps, etc.*5.analytics & reporting*:- use tools like google analytics, search console, ahrefs/semrush, and screaming frog to monitor performance.- track keyword rankings, ctr, bounce rates, and conversion from organic traffic.- provide monthly seo reports with insights and recommendations.*must-haves*:- 2-5 years of experience in seo (agency or in-house).- strong understanding of search engine algorithms and ranking factors.- proficiency with seo tools (e.g., ahrefs, semrush, moz, screaming frog, google search console, ga4).- experience with cms platforms like wordpress, webflow, shopify, or others.- knowledge of html/css and technical seo principles.- strong analytical and problem-solving skills.- excellent communication and project management skills.*nice-to-haves*:- experience with international seo or large-scale enterprise websites.- basic knowledge of javascript, core web vitals, and schema markup.- familiarity with a/b testing tools and cro practices.